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Forget the failure and fight for the future

Author

Listed:
  • Han, Meini
  • Zhang, Zili
  • Law, Rob
  • Liu, Xianwei

Abstract

•Users reduce their future effort after failures.•The forgetting effect mitigates the influence of failure on user future effort.•Managerial implications for online incentive design are offered.

Suggested Citation

  • Han, Meini & Zhang, Zili & Law, Rob & Liu, Xianwei, 2020. "Forget the failure and fight for the future," Annals of Tourism Research, Elsevier, vol. 82(C).
    • Handle: RePEc:eee:anture:v:82:y:2020:i:c:s0160738319301501
    DOI: 10.1016/j.annals.2019.102793
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    References listed on IDEAS

    as
    1. Fang, Bin & Ye, Qiang & Kucukusta, Deniz & Law, Rob, 2016. "Analysis of the perceived value of online tourism reviews: Influence of readability and reviewer characteristics," Tourism Management, Elsevier, vol. 52(C), pages 498-506.
    2. Liu, Xianwei & Law, Rob & Xu, Yukuan, 2019. "Does identity disclosure affect review extremity?," Annals of Tourism Research, Elsevier, vol. 77(C), pages 171-174.
    3. Paulo B. Goes & Chenhui Guo & Mingfeng Lin, 2016. "Do Incentive Hierarchies Induce User Effort? Evidence from an Online Knowledge Exchange," Information Systems Research, INFORMS, vol. 27(3), pages 497-516, September.
    Full references (including those not matched with items on IDEAS)

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