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Brand authenticity of heritage festivals

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  • Chhabra, Deepak
  • Kim, Eunhye Grace

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Suggested Citation

  • Chhabra, Deepak & Kim, Eunhye Grace, 2018. "Brand authenticity of heritage festivals," Annals of Tourism Research, Elsevier, vol. 68(C), pages 55-57.
    • Handle: RePEc:eee:anture:v:68:y:2018:i:c:p:55-57
    DOI: 10.1016/j.annals.2017.11.007
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    References listed on IDEAS

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    1. Kolar, Tomaz & Zabkar, Vesna, 2010. "A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing?," Tourism Management, Elsevier, vol. 31(5), pages 652-664.
    2. Napoli, Julie & Dickinson, Sonia J. & Beverland, Michael B. & Farrelly, Francis, 2014. "Measuring consumer-based brand authenticity," Journal of Business Research, Elsevier, vol. 67(6), pages 1090-1098.
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    Cited by:

    1. Christou, Prokopis A. & Farmaki, Anna, 2019. "Utopia as a reinforcement of tourist experiences," Annals of Tourism Research, Elsevier, vol. 77(C), pages 144-147.
    2. Liu, Yeyi & Hultman, Magnus & Eisingerich, Andreas B. & Wei, Xingjie, 2020. "How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment," Annals of Tourism Research, Elsevier, vol. 81(C).

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