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Accounting and marketing communications in arts engagement: A discourse analysis

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  • Oakes, Helen
  • Oakes, Steve

Abstract

Roles of accounting and marketing communications in official documents concerned with widening arts engagement in England are examined. Four discourses are identified in a framework as interpretive lenses: metaphysical, modern, postmodern and post-metaphysical. Accounting and marketing communications were associated with all four discourses to some degree. However, accounting was primarily conceptualised by the authors of the documents as a modern discourse, whilst they primarily portrayed marketing communications as a purveyor of postmodern and post-metaphysical discourses. Accounting and marketing communications demonstrated ambiguity and overlapping roles in attempts to legitimise frequently contradictory positions, thus reflecting a Habermasian tension between facts and norms.

Suggested Citation

  • Oakes, Helen & Oakes, Steve, 2012. "Accounting and marketing communications in arts engagement: A discourse analysis," Accounting forum, Elsevier, vol. 36(3), pages 209-222.
  • Handle: RePEc:eee:accfor:v:36:y:2012:i:3:p:209-222
    DOI: 10.1016/j.accfor.2012.02.002
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    1. repec:eee:crpeac:v:37:y:2016:i:c:p:24-34 is not listed on IDEAS
    2. repec:gam:jsusta:v:9:y:2017:i:6:p:1008-:d:101079 is not listed on IDEAS
    3. repec:eee:crpeac:v:38:y:2016:i:c:p:34-53 is not listed on IDEAS
    4. repec:eee:crpeac:v:37:y:2016:i:c:p:35-50 is not listed on IDEAS

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