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Demographic Factors and Candidate Selection: A Study of Political Choice Determinants in Edo State, Nigeria

Author

Listed:
  • Judith Hannah Osarumwense

    (University of Benin, Nigeria)

  • Bernice Nefeye Aghahowa

    (University of Benin, Nigeria)

Abstract

This study investigates the influence of demographic variables (educational level, gender, location, and socioeconomic status) on the choice of political candidates in Edo State, Nigeria. A survey research design with a correlational approach was employed. Findings revealed that educational level, location, and occupation significantly influence voters' decisions. Recommendations include investment in educational programs, region-specific campaign strategies, and detailed manifestos.

Suggested Citation

  • Judith Hannah Osarumwense & Bernice Nefeye Aghahowa, 2024. "Demographic Factors and Candidate Selection: A Study of Political Choice Determinants in Edo State, Nigeria," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 11(2), pages 262-273, December.
    • Handle: RePEc:edt:jsserr:v:11:y:2024:i:2:p:262-273
    DOI: 10.5281/zenodo.15258314
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    More about this item

    Keywords

    Political Candidates; Voters; Elections; Determinant Factors; Demographic Variables;
    All these keywords.

    JEL classification:

    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior

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