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WNBA attendance and the Clark/Resse effect

Author

Listed:
  • Timothy E Zimmer

    (University of Indianapolis)

  • Allison Snyder

    (University of Indianapolis)

  • Ian I Zimmer

    (University of Indianapolis)

Abstract

A surge of interest in the Women's National Basketball Association (WNBA) during the 2024 season has prompted media debate about the origins of the increased attention. This study employs a least squares approach on panel data to evaluate potential influences on game attendance while controlling for mitigating factors. The goal is to determine whether recent attendance growth is organic and the result of long-term efforts by players and league management or due to external factors such as the introduction of a popular rookie class, particularly Caitlin Clark and Angel Reese. Empirical results indicate that the surge is the result of a combination of these factors, with each contributing positively to varying degrees.

Suggested Citation

  • Timothy E Zimmer & Allison Snyder & Ian I Zimmer, 2025. "WNBA attendance and the Clark/Resse effect," Economics Bulletin, AccessEcon, vol. 45(2), pages 780-791.
    • Handle: RePEc:ebl:ecbull:eb-24-00327
    as

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    References listed on IDEAS

    as
    1. Whitney, James D, 1988. "Winning Games versus Winning Championships: The Economics of Fan Interest and Team Performance," Economic Inquiry, Western Economic Association International, vol. 26(4), pages 703-724, October.
    2. Daniel R. Marburger, 1997. "Optimal ticket pricing for performance goods," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 18(5), pages 375-381.
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    JEL classification:

    • L8 - Industrial Organization - - Industry Studies: Services
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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