Marketing Practices of Textile Business and Firm's Performance: A Case of Pakistan
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- Menguc, Bulent & Ozanne, Lucie K., 2005. "Challenges of the "green imperative": a natural resource-based approach to the environmental orientation-business performance relationship," Journal of Business Research, Elsevier, vol. 58(4), pages 430-438, April.
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Marketing practices: Textile industry: Firm’s performance: Pakistan;Statistics
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