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Manipulation in the world of marketing

Author

Listed:
  • Kristina LjubiÄ ić
  • ina Vukasović

Abstract

Every day we are participants in various marketing advertisements. Wherever we turn at every turn, we can see at least one bit of marketing and try to communicate businesses to their products or services through marketing activities.

Suggested Citation

  • Kristina LjubiÄ ić & ina Vukasović, 2023. "Manipulation in the world of marketing," Journal of Innovative Business and Management, DOBA University of Applied Sciences, Maribor, Slovenia, vol. 15(1), pages 1-12.
  • Handle: RePEc:dob:journl:v:15:y:2023:i:1:a:2
    DOI: 10.32015/JIBM.2023.15.1.2
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    References listed on IDEAS

    as
    1. Sunstein, Cass R., 2016. "Fifty Shades of Manipulation," Journal of Marketing Behavior, now publishers, vol. 1(3-4), pages 213-244, February.
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