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Analysis of Factors Affecting the Adoption of Internet Banking. Case Study:Customers of Mellat Bank in Isfahan City

Author

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  • Saleh SALARI

    (University of Tehran, Iran)

  • Moslem SALAJEGHEH

    (University of Isfahan, Iran)

Abstract

The growth in the use of the Internet as a distribution channel of products and services offered by various businesses has been phenomenal. One such application is Internet banking services. As more and more financial institutions are finding ways to utilize Internet technologies to launch Internet banking services, an important issue is to understand what factors will impact the decisions of customers in adopting the service. The aim of this study is to analysis the factors affecting the acceptance of Internet banking at Mellat bank branches in Isfahan city. For this purpose we have used the modified model of technology acceptance model (TAM).The findings show that, acceptance of Internet banking mainly affected by trust, perceived ease of use, perceived usefulness, and attitude and tend to use.

Suggested Citation

  • Saleh SALARI & Moslem SALAJEGHEH, 2011. "Analysis of Factors Affecting the Adoption of Internet Banking. Case Study:Customers of Mellat Bank in Isfahan City," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 304-310.
    • Handle: RePEc:ddj:fserec:y:2011:p:304-310
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    References listed on IDEAS

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    1. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
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    Cited by:

    1. Kovacs (Kiss) Marta, 2015. "An Empirical Study Concerning The Use Of Internet Banking In Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1314-1321, July.
    2. Samia Shaikh & Soobia Saeed & Muhammad Waqas & Farooque Ahmed Memon, 2018. "The Consequences Of Mobile Banking Services On Customer E-Satisfaction In Pakistan," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 14(1), pages 39-51.
    3. Samia Shaikh & Soobia Saeed & Muhammad Waqas & Farooque Ahmed Memon, 2018. "The Consequences Of Mobile Banking Services On Customer E-Satisfaction In Pakistan," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 14(1), pages 14-14.

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