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Pursuing Frugal Innovation for Sustainability at the Grassroots Level

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  • Hossain, Mokter
  • Levänen, Jarkko
  • Wierenga, Marleen

Abstract

Firms are often criticized for their reluctance to embrace sustainability in their business strategies. Frugal innovation is a recent concept that represents a new way for firms to serve underserved customers in developing countries while also promoting sustainability. Based on three cases of frugal innovation at the grassroots level in India, this article demonstrates how frugal innovation presents a promising way to tackle some of today's pressing societal problems with new business models. We use a range of parameters for economic, social, and environmental sustainability to strengthen the case for frugal innovation. This article attempts to inspire scholars to consider frugal innovation further in their future research endeavors and encourage firms to integrate it into their existing business models. 企业常常因不愿将可持续发展纳入其商业战略而受到批评。“节约型创新”是一个新兴概念,它代表了企业要为发展中国家未得到充分服务的客户服务,同时也要促进可持续发展。本研究基于印度基层的三个节约型创新案例,论证了节约型创新如何通过新的商业模式来解决当今一些棘手的社会问题。我们使用一系列经济、社会和环境可持续性的参数来强化实施节约型创新的理由。本研究试图鼓励学者们在未来的研究中进一步考虑节约型创新,并鼓励企业将其整合到现有的商业模式中。 Компании часто подвергаются критике за нежелание следовать принципам устойчивого развития в деловых стратегиях. Экономные инновации – это новая концепция, которая подразумевает совершенно новый способ для компаний предоставлять услуги клиентам, которые не имеют доступ к товарам и услугам в развивающихся странах, а также одновременно способствовать устойчивому развитию. На примере трех случаев экономных инноваций на массовом уровне в Индии, данная статья показывает, что экономные инновации представляют собой многообещающий способ решения некоторых актуальных социальных проблем сегодняшнего дня с помощью новых бизнес-моделей. Мы используем ряд параметров экономической, социальной и экологической устойчивости, чтобы усилить аргументы в пользу экономных инноваций. Эта статья ставит своей целью вдохновить ученых на дальнейшее рассмотрение экономных инноваций в будущих исследованиях, а также повысить заинтересованность компаний во внедрении экономных инноваций в существующие модели предпринимательской деятельности. Con frecuencia las empresas son criticadas por su evasión a adoptar la sostenibilidad es sus estrategias de negocio. La innovación frugal es un concepto reciente que representa una nueva manera para que las empresas atiendan a sus consumidores desatendidos en países en vía de desarrollo mientras que también promueven sostenibilidad. Con base en tres casos de innovación frugal a nivel popular en India, este artículo demuestra cómo la innovación frugal presenta una manera promisoria de solucionar algunos de los problemas más apremiantes sociales de hoy con nuevos modelos de negocio. Usamos una gama de parámetros para la sostenibilidad económica, social, y ambiental para fortalecer el caso de la innovación frugal. Este artículo busca inspirar académicos a considerar la innovación frugal aún más en sus esfuerzos futuros de investigación y alentar a las empresas a integrarla en sus modelos de negocio existentes.

Suggested Citation

  • Hossain, Mokter & Levänen, Jarkko & Wierenga, Marleen, 2021. "Pursuing Frugal Innovation for Sustainability at the Grassroots Level," Management and Organization Review, Cambridge University Press, vol. 17(2), pages 374-381, May.
  • Handle: RePEc:cup:maorev:v:17:y:2021:i:2:p:374-381_8
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    Cited by:

    1. Qaisar Iqbal & Katarzyna Piwowar-Sulej, 2023. "Frugal innovation embedded in business and political ties: transformational versus sustainable leadership," Asian Business & Management, Palgrave Macmillan, vol. 22(5), pages 2225-2248, November.
    2. Sarkar, Soumodip & Mateus, Sara, 2022. "Value creation using minimal resources – A meta-synthesis of frugal innovation," Technological Forecasting and Social Change, Elsevier, vol. 179(C).
    3. Achtelik, Timo & Herstatt, Cornelius & Tiwari, Rajnish, 2022. "Frugal sustainability: A new perspective to foster corporate sustainability," Working Papers 112, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management, revised 2022.
    4. Hossain, Mokter & Park, Sukyung & Shahid, Subhan, 2023. "Frugal innovation for sustainable rural development," Technological Forecasting and Social Change, Elsevier, vol. 193(C).
    5. Jacek Woźniak & Wioletta Sylwia Wereda, 2023. "Shaping Frugal Innovation Processes, and Ensuring Security and Sustainable Development of Enterprises in the Environment," Sustainability, MDPI, vol. 15(4), pages 1-22, February.

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