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Are Plant-Based Analogues Replacing Cow’s Milk in the American Diet?

Author

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  • Stewart, Hayden
  • Kuchler, Fred
  • Cessna, Jerry
  • Hahn, William

Abstract

Retail sales of fluid cow’s milk are decreasing while those of plant-based milk analogues are increasing. In this study, we model the relationship between households’ purchases of both types of products and perform simulations. Results show that growing consumer demand for plant-based products is causing cow’s milk sales to decline somewhat faster than otherwise. However, plant-based products are not a primary driver of sales trends for cow’s milk. The decline in cow’s milk sales is substantially greater than the rise in sales of plant-based analogues.

Suggested Citation

  • Stewart, Hayden & Kuchler, Fred & Cessna, Jerry & Hahn, William, 2020. "Are Plant-Based Analogues Replacing Cow’s Milk in the American Diet?," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 52(4), pages 562-579, November.
    • Handle: RePEc:cup:jagaec:v:52:y:2020:i:4:p:562-579_4
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    Citations

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    Cited by:

    1. Mendez, Samara & Peacock, Jacob & The Humane League Labs, 2021. "Exploring the impact of plant-based milk alternatives in the US," OSF Preprints tdghp, Center for Open Science.
    2. Stewart, Hayden & Kuchler, Fred & Dong, Diansheng & Cessna, Jerry, 2021. "Examining the Decline in U.S. Per Capita Consumption of Fluid Cow’s Milk, 2003–18," Economic Research Report 327183, United States Department of Agriculture, Economic Research Service.
    3. Stewart, Hayden & Kuchler, Fred & Dong, Diansheng & Cessna, Jerry, 2021. "Examining the Decline in U.S. Per Capita Consumption of Fluid Cow’s Milk, 2003–18," USDA Miscellaneous 316500, United States Department of Agriculture.
    4. Pingali, Prabhu & Boiteau, Jocelyn & Choudhry, Abhinav & Hall, Aaron, 2023. "Making meat and milk from plants: A review of plant-based food for human and planetary health," World Development, Elsevier, vol. 170(C).
    5. Carlson, Andrea & Greene, Catherine & Raszap Skorbiansky, Sharon & Hitaj, Claudia & Ha, Kim & Cavigelli, Michel & Ferrier, Peyton & McBride, William, 2023. "U.S. Organic Production, Markets, Consumers, and Policy, 2000-21," USDA Miscellaneous 333551, United States Department of Agriculture.

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