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Anholt Nation Brands Index: How Does the World See America?




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  • Anholt, Simon, 2005. "Anholt Nation Brands Index: How Does the World See America?," Journal of Advertising Research, Cambridge University Press, vol. 45(03), pages 296-304, September.
  • Handle: RePEc:cup:jadres:v:45:y:2005:i:03:p:296-304_05

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    Cited by:

    1. Evinc Dogan & Goran Petkovic, 2016. "Nation Branding in A Transnational Marketing Context: Serbia’s Brand Positioning Through Food and Wine," Transnational Marketing Journal, Transnational Press London, UK, vol. 4(2), pages 84-99, October.
    2. repec:eee:aumajo:v:19:y:2011:i:2:p:131-136 is not listed on IDEAS
    3. Chun-An Chen & Ming-Huang Lee & Ya-Hui Yang, 2010. "Branding Taiwan for tourism using ‘Decision Making Trial and Evaluation Laboratory’ and ‘Analytic Network Process’ methods," The Service Industries Journal, Taylor & Francis Journals, vol. 32(8), pages 1355-1373, October.
    4. repec:eee:aumajo:v:18:y:2010:i:4:p:199-205 is not listed on IDEAS

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