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Ten Years of Learning on How Online Advertising Builds Brands




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  • Hollis, Nigel, 2005. "Ten Years of Learning on How Online Advertising Builds Brands," Journal of Advertising Research, Cambridge University Press, vol. 45(02), pages 255-268, June.
  • Handle: RePEc:cup:jadres:v:45:y:2005:i:02:p:255-268_05

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    1. repec:spr:scient:v:112:y:2017:i:3:d:10.1007_s11192-017-2438-3 is not listed on IDEAS
    2. E. Crespo-Almendros & S. Barrio-GarcĂ­a, 2016. "Do online discounts and free gifts damage brand image of service? The moderating role of promotion-proneness," Service Business, Springer;Pan-Pacific Business Association, vol. 10(1), pages 31-58, March.
    3. repec:eee:joinma:v:23:y:2009:i:4:p:288-299 is not listed on IDEAS
    4. Berthon, Pierre & Pitt, Leyland F. & Campbell, Colin, 2009. "Does brand meaning exist in similarity or singularity?," Journal of Business Research, Elsevier, vol. 62(3), pages 356-361, March.
    5. repec:ibn:ijmsjn:v:10:y:2018:i:1:p:39-53 is not listed on IDEAS
    6. Anindya Ghose & Vilma Todri, 2015. "Towards a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior," Working Papers 15-15, NET Institute.
    7. repec:eee:joinma:v:30:y:2015:i:c:p:34-45 is not listed on IDEAS

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