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The Definition and Measurement of Creativity: What Do We Know?




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  • El-Murad, Jaafar & West, Douglas C., 2004. "The Definition and Measurement of Creativity: What Do We Know?," Journal of Advertising Research, Cambridge University Press, vol. 44(02), pages 188-201, June.
  • Handle: RePEc:cup:jadres:v:44:y:2004:i:02:p:188-201_04

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    Cited by:

    1. Robert E. Smith & Scott B. MacKenzie & Xiaojing Yang & Laura M. Buchholz & William K. Darley, 2007. "Modeling the Determinants and Effects of Creativity in Advertising," Marketing Science, INFORMS, vol. 26(6), pages 819-833, 11-12.
    2. Michael Willoughby & Hermenegildo Gómez & M. Lozano, 2010. "Making e-government attractive," Service Business, Springer;Pan-Pacific Business Association, vol. 4(1), pages 49-62, March.
    3. Elad Granot, 2012. "Creative managers and managing creativity: a hermeneutic exploration," American Journal of Business, Emerald Group Publishing, vol. 26(2), pages 161-182.

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