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For and Against Brexit: A Survey Experiment of the Impact of Campaign Effects on Public Attitudes toward EU Membership

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  • Goodwin, Matthew
  • Hix, Simon
  • Pickup, Mark

Abstract

What are the lessons of the 2016 referendum on UK membership of the European Union (EU) regarding the effects of message framing? This article reports findings from an innovative online survey experiment based on a two-wave panel design. The findings show that, despite the expectation that campaign effects are generally small for high-salience issues – such as Brexit – the potential for campaign effects was high for the pro-EU frames. This suggests that within an asymmetrical information environment – in which the arguments for one side of an issue (anti-EU) are ‘priced in’, while arguments for the other side (pro-EU) have been understated – the potential for campaign effects in a single direction are substantial. To the extent that this environment is reflected in other referendum campaigns, the potential effect of pro-EU frames may be substantial.

Suggested Citation

  • Goodwin, Matthew & Hix, Simon & Pickup, Mark, 2020. "For and Against Brexit: A Survey Experiment of the Impact of Campaign Effects on Public Attitudes toward EU Membership," British Journal of Political Science, Cambridge University Press, vol. 50(2), pages 481-495, April.
    • Handle: RePEc:cup:bjposi:v:50:y:2020:i:2:p:481-495_4
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    Cited by:

    1. László Á. Kóczy, 2021. "Brexit and Power in the Council of the European Union," Games, MDPI, vol. 12(2), pages 1-10, June.
    2. Nikoleta Yordanova & Mariyana Angelova & Roni Lehrer & Moritz Osnabrügge & Sander Renes, 2020. "Swaying citizen support for EU membership: Evidence from a survey experiment of German voters," European Union Politics, , vol. 21(3), pages 429-450, September.
    3. Stephen Drinkwater & Colin Jennings, 2022. "The Brexit referendum and three types of regret," Public Choice, Springer, vol. 193(3), pages 275-291, December.
    4. Enrique Hernández & Roberto Pannico, 2020. "The impact of EU institutional advertising on public support for European integration," European Union Politics, , vol. 21(4), pages 569-589, December.
    5. Agneman, Gustav, 2022. "How economic expectations shape preferences for national independence: Evidence from Greenland," European Journal of Political Economy, Elsevier, vol. 72(C).
    6. Alrababah, Ala & Casalis, Marine & Masterson, Daniel & Hangartner, Dominik & Wehrli, & Weinstein, Jeremy, 2023. "Reducing Attrition in Phone-based Panel Surveys: A Web Application to Facilitate Best Practices and Semi-Automate Survey Workflow," OSF Preprints gyz3h, Center for Open Science.

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