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Characterization of medical tourism in Bogota and Cartagena

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  • FranciscoJoséArias-Aragonés
  • AlexanderMauricioCaraballo-Payare
  • JavierEnriqueJim�nez-Osori

Abstract

The article characterizes the medical tourism subsector in Bogota and Cartagena to detect potential service offers to foreignpatients. We performed a comparative analysis between these two cities to identify the weaknesses, opportunities, strengths,and threats they have. The study has a quantitative research approach using primary sources of information to characterizethe subsector in these cities. In Bogota, the quality of health care services, specialized infrastructure, the accreditation ofsome health care institutions, and the formation of the health care cluster stand out as competitive elements. Meanwhile,Cartagena shows attractive prices but has scarce health careinfrastructure and health professionals, low levels of bilingualproficiency, and increased local health service needs. We conclude that there is a need to strengthen the subsector’scompetitivenessinbothcities,asthetrendpointstothegrowthofthistype oftourisminthecomingyears.***El artículo caracteriza el turismo de salud con el propósito de identificar las potencialidades en las ciudades de Bogotá yCartagena de ofertar servicios a pacientes provenientes del extranjero. Se hace un análisis comparativo entre estas dosciudades en aras de identificar las debilidades, oportunidades, fortalezas y las amenazas que presentan. La investigación sedesarrolla mediante un enfoque de investigación cuantitativo, empleando fuentes de información primaria que permitancaracterizar el sector en estas ciudades. Se encontró que, en Bogotá, se destaca la calidad de los servicios de salud, lainfraestructura especializada, las acreditaciones de algunas instituciones sanitarias y la conformación del clúster de la saludcomo elementos competitivos. Entre tanto, Cartagena muestra precios muy atractivos; sin embargo, presenta problemas deescasezdeinfraestructurasanitariaydeprofesionales delasalud,bajosnivelesdebilinguismoyaumentodelasnecesidadeslocales de servicios de salud. Se concluye la necesidad de fortalecer la competitividad del sector en ambas ciudades, pues latendenciaapuntaauncrecimientodeestetipodeturismoenlospróximosanos.

Suggested Citation

  • FranciscoJoséArias-Aragonés & AlexanderMauricioCaraballo-Payare & JavierEnriqueJim�nez-Osori, 2020. "Characterization of medical tourism in Bogota and Cartagena," Revista Clio América, Universidad del Magdalena, vol. 14(28), pages 486-492.
    • Handle: RePEc:col:000506:019676
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    File URL: https://revistas.unimagdalena.edu.co/index.php/clioamerica/article/view/3941
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    References listed on IDEAS

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    1. Connell, John, 2013. "Contemporary medical tourism: Conceptualisation, culture and commodification," Tourism Management, Elsevier, vol. 34(C), pages 1-13.
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    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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