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Gerenciando intangibles en empresas de software aplicando el proceso de análisis por jerarquías y el cuadro de mando integral

Author

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  • Patricia González González
  • Tatiana Bermúdez Rodríguez

Abstract

El objetivo de este artículo es presentar una metodología que a partir de la integración de dos herramientas como son el Analytic Hierarchy Process (AHP) y el Balanced Scorecard (BSC), permita gerenciar los intangibles en empresas basadas en el conocimiento como es el caso de las empresas de software. Se efectuó un estudio de caso, cuyos resultados permitieron identificar los intangibles que son prioritarios para este tipo de empresas. Por otro lado, se observó coherencia entre los intangibles prioritarios y la especificidad que cada una de las empresas presenta en cuanto a su razón de ser: diseno, mantenimiento y comercialización. Se concluye que la integración del AHP y el BSC da origen a una metodología que facilita la gestión de los intangibles, a partir de la jerarquización y monitoreo de desempeno y logro de los mismos expresados en objetivos estratégicos e indicadores en empresas de software.

Suggested Citation

  • Patricia González González & Tatiana Bermúdez Rodríguez, 2011. "Gerenciando intangibles en empresas de software aplicando el proceso de análisis por jerarquías y el cuadro de mando integral," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada, December.
  • Handle: RePEc:col:000180:011675
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    References listed on IDEAS

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    1. Baruch Lev, 2003. "Remarks on the measurement, valuation, and reporting of intangible assets," Economic Policy Review, Federal Reserve Bank of New York, issue Sep, pages 17-22.
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    More about this item

    Keywords

    Gestión; Intangibles; Proceso de análisis por jerarquías; Cuadro de mando integral; Empresas de Software;
    All these keywords.

    JEL classification:

    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting
    • M49 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Other

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