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An examination of linkages between corporate social responsibility and firm performance: Evidence from Moroccan listed firms

Author

Listed:
  • Souhaila Kammoun
  • Youssra Ben Romdhane
  • Sahar Loukil
  • Abdelmajid Ibenrissoul

Abstract

This article analyzes the complexity of the linkages between corporate social responsibility (CSR) and firm performance in Morocco and to decompose this complexity through a bidirectional sense of causality. Using data surveyed from 74 Moroccan listed firms, we conduct an econometric modeling to measure this relationship bilaterally and to investigate the underlying factors behind this association. The empirical study proves the existence of a positive association between CSR and firm performance in both directions in the Moroccan context and suggests that the more social enterprises are, the more they achieve better financial results. The mutual linkage between social and financial aspects allows us to draw some managerial implications and set up further research directions.

Suggested Citation

  • Souhaila Kammoun & Youssra Ben Romdhane & Sahar Loukil & Abdelmajid Ibenrissoul, 2021. "An examination of linkages between corporate social responsibility and firm performance: Evidence from Moroccan listed firms," Estudios Gerenciales, Universidad Icesi, vol. 37(161), pages 636-646, October.
    • Handle: RePEc:col:000129:019695
    DOI: 10.18046/j.estger.2021.161.4010
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    References listed on IDEAS

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    More about this item

    Keywords

    corporate social responsibility; firm performance; Morocco; ordinary least squares;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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