IDEAS home Printed from https://ideas.repec.org/a/cog/meanco/v10y2022i1p286-296.html
   My bibliography  Save this article

Spanish Tipsters and the Millennial and Centennial Generations in the Scenario of a Pandemic

Author

Listed:
  • Almudena Barrientos-Báez

    (Faculty of Information Science, Complutense University of Madrid, Spain)

  • Juan Enrique Gonzálvez-Vallés

    (Faculty of Information Science, Complutense University of Madrid, Spain)

  • José Daniel Barquero-Cabrero

    (Research Department, ESERP Business & Law School, Spain)

  • David Caldevilla-Domínguez

    (Faculty of Information Science, Complutense University of Madrid, Spain)

Abstract

The growth and popularization of sports betting have led to the emergence of a new type of influencer: Tipsters, people and betting houses who influence and advise through social networks on the bets they consider most profitable. Both agents are also content-generating, forming a particular ecosystem with a specific narrative. The research examines the narratives of both the personal and betting houses profiles that make up the category of tipsters and their impact on younger generations. It also takes an in-depth look at the content and languages used by tipsters on social media and what determines their success in terms of followers and interactions. The period and place analyzed is the year 2020 in Spain, because it allows observing the differences between the periods of free transit and the quarantine period caused by Covid-19. The selection of the studied profiles is based on the five most recommended profiles, according to 10 rankings in the sports betting sector. The results show how the tipsters’ narrative was adapted to the context of the pandemic to maintain interest during the quarantine and not lose its influence towards millennials and centennials. Especially relevant is the period after the quarantine, with long periods of stay at home by young people, where the narrative has iconic, symbolic, and linguistic elements typical of war periods.

Suggested Citation

  • Almudena Barrientos-Báez & Juan Enrique Gonzálvez-Vallés & José Daniel Barquero-Cabrero & David Caldevilla-Domínguez, 2022. "Spanish Tipsters and the Millennial and Centennial Generations in the Scenario of a Pandemic," Media and Communication, Cogitatio Press, vol. 10(1), pages 286-296.
    • Handle: RePEc:cog:meanco:v:10:y:2022:i:1:p:286-296
    as

    Download full text from publisher

    File URL: https://www.cogitatiopress.com/mediaandcommunication/article/view/4777
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Oriol J. Bosch & Melanie Revilla, 2021. "Using emojis in mobile web surveys for Millennials? A study in Spain and Mexico," Quality & Quantity: International Journal of Methodology, Springer, vol. 55(1), pages 39-61, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Oriol J. Bosch & Melanie Revilla & Danish Daniel Qureshi & Jan Karem Höhne, 2022. "A new experiment on the use of images to answer web survey questions," Journal of the Royal Statistical Society Series A, Royal Statistical Society, vol. 185(3), pages 955-980, July.
    2. Bosch Jover, Oriol & Revilla, Melanie & Qureshi, Danish Daniel & Höhne, Jan, 2022. "A new experiment on the use of images to answer web survey questions," LSE Research Online Documents on Economics 114899, London School of Economics and Political Science, LSE Library.
    3. Kathleen Mead Vandiver & Esther Erdei & Amanda G. Mayer & Catherine Ricciardi & Marcia O’Leary & Kathleen Burke & Judith T. Zelikoff, 2022. "Building Environmental Health and Genomics Literacy among Healthcare Providers Serving Vulnerable Communities: An Innovative Educational Framework," IJERPH, MDPI, vol. 19(2), pages 1-21, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cog:meanco:v:10:y:2022:i:1:p:286-296. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: António Vieira (email available below). General contact details of provider: https://www.cogitatiopress.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.