IDEAS home Printed from https://ideas.repec.org/a/cbu/jrnlec/y2021v1p218-228.html
   My bibliography  Save this article

The Identity / Image Of The Brancusi Brand

Author

Listed:
  • ADRIANA GIRNICEANU

    (UNIVERSITY OF CRAIOVA)

  • MIRELA MAZILU

    (UNIVERSITY OF CRAIOVA)

Abstract

In the contemporary society characterized by dynamism, in the perspective of the globalization of social life in which rapid changes have generated a spectacular evolution of tourism marketing, it is necessary for each people or nation to look to the future intuiting what changes must make, what changes must bring the current situation in fact, not only to survive, but to prosper. Having an economic purpose, brands are an integral part of our visual culture. Any tourist destination, in the case of this work being the tourist destination of the city of Tg-Jiu, is increasingly determined to build a unique and competitive identity in the mind of the tourist consumer. Brand identity and brand image are necessary ingredients for a successful destination brand (Qu et al., 2010, p. 2). The article aims to reproduce the importance of the Brancusi brand, as a well-defined image and identity in the Gorj city, trying after the analysis and questionnaire applied in conducting research on the three tourist information centers in the area to draw with other specialists in branding and branding an image of the Brâncuși brand that cannot be built only on images transmitted externally but also needs to incorporate the direct experience supported by infrastructure, projects, events, initiatives for the aggressive promotion of the Brâncuși sculptural ensemble in parallel with the development of the place in order to build an original, sustainable image of the brand under investigation.

Suggested Citation

  • Adriana Girniceanu & Mirela Mazilu, 2021. "The Identity / Image Of The Brancusi Brand," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 218-228, February.
    • Handle: RePEc:cbu:jrnlec:y:2021:v:1:p:218-228
    as

    Download full text from publisher

    File URL: https://www.utgjiu.ro/revista/ec/pdf/2021-01/32_Girniceanu.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Bornhorst, Tom & Brent Ritchie, J.R. & Sheehan, Lorn, 2010. "Determinants of tourism success for DMOs & destinations: An empirical examination of stakeholders' perspectives," Tourism Management, Elsevier, vol. 31(5), pages 572-589.
    2. Aurelia-Felicia STĂNCIOIU & Nicolae TEODORESCU & Ion PÂRGARU & Anca-Daniela VLĂDOI & Codruţa BĂLTESCU, 2011. "The Image of the Tourism Destination – a Supporting Element in the Development of the Regional Tourism Brand Study Case: Muntenia," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(2(555)), pages 139-152, February.
    3. Messely, Lies & Dessein, Joost & Lauwers, Ludwig H., 2010. "Regional Identity In Rural Development: Three Case Studies Of Regional Branding," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 4(3-4), pages 1-6.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mariani, Marcello M. & Giorgio, Luisa, 2017. "The “Pink Night” festival revisited: Meta-events and the role of destination partnerships in staging event tourism," Annals of Tourism Research, Elsevier, vol. 62(C), pages 89-109.
    2. Komppula, Raija, 2014. "The role of individual entrepreneurs in the development of competitiveness for a rural tourism destination – A case study," Tourism Management, Elsevier, vol. 40(C), pages 361-371.
    3. Phillips, Paul & Moutinho, Luiz, 2014. "Critical review of strategic planning research in hospitality and tourism," Annals of Tourism Research, Elsevier, vol. 48(C), pages 96-120.
    4. repec:osf:osfxxx:ygq4t_v1 is not listed on IDEAS
    5. Feng Xu & Wenxia Niu & Shuaishuai Li & Yuli Bai, 2020. "The Mechanism of Word-of-Mouth for Tourist Destinations in Crisis," SAGE Open, , vol. 10(2), pages 21582440209, May.
    6. Massimiliano Castellani & Pierpaolo Pattitoni & Laura Vici, 2015. "Pricing Visitor Preferences for Temporary Art Exhibitions," Tourism Economics, , vol. 21(1), pages 83-103, February.
    7. Helena Melo & Ana Moniz & Francisco Silva & Maria Batista, 2017. "Tourist destination image and consumer behaviour: The case of the Azores," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 5(2), pages 73-82.
    8. Line, Nathaniel D. & Runyan, Rodney C., 2014. "Destination marketing and the service-dominant logic: A resource-based operationalization of strategic marketing assets," Tourism Management, Elsevier, vol. 43(C), pages 91-102.
    9. Figueiredo, Tathiana & Castro, Rafael, 2019. "Passengers perceptions of airport branding strategies: The case of Tom Jobim International Airport – RIOgaleão, Brazil," Journal of Air Transport Management, Elsevier, vol. 74(C), pages 13-19.
    10. Volgger, Michael & Pechlaner, Harald, 2014. "Requirements for destination management organizations in destination governance: Understanding DMO success," Tourism Management, Elsevier, vol. 41(C), pages 64-75.
    11. Isan ZAHRA, 2013. "Tourism And Its Impact On Cox’S Bazar, Bangladesh," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 15(15), pages 12-18, June.
    12. Czernek-Marszałek, Katarzyna, 2018. "Cooperation evaluation with the use of network analysis," Annals of Tourism Research, Elsevier, vol. 72(C), pages 126-139.
    13. Oleh V. Moroz & Nataliia P. Karachyna & Tetiana V. Vakar & Anna V. Vitiuk, 2020. "Territorial Branding as an Instrument for Competitiveness of Rural Development," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 9, May.
    14. Knaps, Falco & Herrmann, Sylvia & Mölders, Tanja, 2022. "Landscape identity: Approaches to its conceptualisation, capture and integration into place branding processes," Forschungsberichte der ARL: Aufsätze, in: Spatial transformation: Processes, strategies, research design, volume 19, pages 164-178, ARL – Akademie für Raumentwicklung in der Leibniz-Gemeinschaft.
    15. Staszewska Anna & Żemła Michał, 2013. "The Industrial Monuments Route of the Silesian Voivodeship as an example of the regional tourism product enhancing tourism competitiveness of the region," Czech Journal of Tourism, Sciendo, vol. 2(1), pages 37-53, September.
    16. Aureli, Selena & Del Baldo, Mara, 2019. "Performance measurement in the networked context of convention and visitors bureaus (CVBs)," Annals of Tourism Research, Elsevier, vol. 75(C), pages 92-105.
    17. Mohammad Mojibul Hoque Mozumder & Mohammad Muslem Uddin & Petra Schneider & Mohammad Mahmudul Islam & Md. Mostafa Shamsuzzaman, 2018. "Fisheries-Based Ecotourism in Bangladesh: Potentials and Challenges," Resources, MDPI, vol. 7(4), pages 1-18, September.
    18. Wang, Qi & Lu, Shaokai, 2022. "The influence of hybrid accessibility on tourism economy in prefecture-level cities: Evidence from China's high-speed rail network," Journal of Transport Geography, Elsevier, vol. 104(C).
    19. J. Freitas Santos & Laurentina Vareiro & Paula Remoaldo & J. Cadima Ribeiro, 2015. "Mega cultural events: Does attendance affect residents’ perceptions of a city’s identity?," NIPE Working Papers 10/2015, NIPE - Universidade do Minho.
    20. Bobková Markéta, 2015. "The Process of Managing a Destination in Lower and Upper Austria," Czech Journal of Tourism, Sciendo, vol. 4(1), pages 5-25, December.
    21. Jarotwan Koiwanit & Viachaslau Filimonau, 2023. "Stakeholder collaboration for solid waste management in a small tourism island," PLOS ONE, Public Library of Science, vol. 18(7), pages 1-19, July.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cbu:jrnlec:y:2021:v:1:p:218-228. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ecobici Nicolae The email address of this maintainer does not seem to be valid anymore. Please ask Ecobici Nicolae to update the entry or send us the correct address (email available below). General contact details of provider: https://edirc.repec.org/data/fetgjro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.