IDEAS home Printed from https://ideas.repec.org/a/cbu/jrnlec/y2021v1p218-228.html
   My bibliography  Save this article

The Identity / Image Of The Brancusi Brand

Author

Listed:
  • ADRIANA GIRNICEANU

    (UNIVERSITY OF CRAIOVA)

  • MIRELA MAZILU

    (UNIVERSITY OF CRAIOVA)

Abstract

In the contemporary society characterized by dynamism, in the perspective of the globalization of social life in which rapid changes have generated a spectacular evolution of tourism marketing, it is necessary for each people or nation to look to the future intuiting what changes must make, what changes must bring the current situation in fact, not only to survive, but to prosper. Having an economic purpose, brands are an integral part of our visual culture. Any tourist destination, in the case of this work being the tourist destination of the city of Tg-Jiu, is increasingly determined to build a unique and competitive identity in the mind of the tourist consumer. Brand identity and brand image are necessary ingredients for a successful destination brand (Qu et al., 2010, p. 2). The article aims to reproduce the importance of the Brancusi brand, as a well-defined image and identity in the Gorj city, trying after the analysis and questionnaire applied in conducting research on the three tourist information centers in the area to draw with other specialists in branding and branding an image of the Brâncuși brand that cannot be built only on images transmitted externally but also needs to incorporate the direct experience supported by infrastructure, projects, events, initiatives for the aggressive promotion of the Brâncuși sculptural ensemble in parallel with the development of the place in order to build an original, sustainable image of the brand under investigation.

Suggested Citation

  • Adriana Girniceanu & Mirela Mazilu, 2021. "The Identity / Image Of The Brancusi Brand," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 218-228, February.
    • Handle: RePEc:cbu:jrnlec:y:2021:v:1:p:218-228
    as

    Download full text from publisher

    File URL: https://www.utgjiu.ro/revista/ec/pdf/2021-01/32_Girniceanu.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Bornhorst, Tom & Brent Ritchie, J.R. & Sheehan, Lorn, 2010. "Determinants of tourism success for DMOs & destinations: An empirical examination of stakeholders' perspectives," Tourism Management, Elsevier, vol. 31(5), pages 572-589.
    2. Messely, Lies & Dessein, Joost & Lauwers, Ludwig H., 2010. "Regional Identity In Rural Development: Three Case Studies Of Regional Branding," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 4(3-4), pages 1-6.
    3. Aurelia-Felicia STĂNCIOIU & Nicolae TEODORESCU & Ion PÂRGARU & Anca-Daniela VLĂDOI & Codruţa BĂLTESCU, 2011. "The Image of the Tourism Destination – a Supporting Element in the Development of the Regional Tourism Brand Study Case: Muntenia," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(2(555)), pages 139-152, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Fragidis, Garyfallos & Kotzaivazoglou, Iordanis, 2022. "Goal modelling for strategic dependency analysis in destination management," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 8(2), pages 3-15.
    2. Khalid Hafeez & Pantea Foroudi & Keith Dinnie & Bang Nguyen & Sanjai K Parahoo, 2016. "The role of place branding and image in the development of sectoral clusters: The case of Dubai," Journal of Brand Management, Palgrave Macmillan, vol. 23(4), pages 383-402, July.
    3. Mariani, Marcello M. & Giorgio, Luisa, 2017. "The “Pink Night” festival revisited: Meta-events and the role of destination partnerships in staging event tourism," Annals of Tourism Research, Elsevier, vol. 62(C), pages 89-109.
    4. Simabur, Lisda Ariani & Sangadji, Suwandi S. & Rahman, Abd. & Koja, Nur Akbar A, 2023. "Exploring the Research Landscape of Marketing Communication in Tourism: A Bibliometric Analysis," OSF Preprints ygq4t, Center for Open Science.
    5. Komppula, Raija, 2014. "The role of individual entrepreneurs in the development of competitiveness for a rural tourism destination – A case study," Tourism Management, Elsevier, vol. 40(C), pages 361-371.
    6. Phillips, Paul & Moutinho, Luiz, 2014. "Critical review of strategic planning research in hospitality and tourism," Annals of Tourism Research, Elsevier, vol. 48(C), pages 96-120.
    7. Iva Slivar & Tea Golja, 2015. "Boosting Corporate Social Responsibility in Tourist Destinations through Loyalty Programs and Stakeholder Collaboration," Journal of Economics and Behavioral Studies, AMH International, vol. 7(4), pages 122-133.
    8. García, Juan A. & Gómez, Mar & Molina, Arturo, 2012. "A destination-branding model: An empirical analysis based on stakeholders," Tourism Management, Elsevier, vol. 33(3), pages 646-661.
    9. Emil Juvan, 2011. "Development of Regional Tourism Organizations: Conditions, Expectations and Contradictions," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 4(1), pages 73-82.
    10. Geanina BRÎNZĂ & Gina Ionela BUTNARU, 2020. "Aspects regarding tourism business development in the European Union," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 11(4), pages 350-364, January.
    11. Jerry Patchell, 2014. "Evolution of Collective Action in a Ski Resort Facing Declining Domestic Demand and Inbound Opportunity: Hakuba's Dynamic Downsizing," Environment and Planning A, , vol. 46(11), pages 2752-2768, November.
    12. Lohmann, Gui & Vianna, Camila, 2016. "Air route suspension: The role of stakeholder engagement and aviation and non-aviation factors," Journal of Air Transport Management, Elsevier, vol. 53(C), pages 199-210.
    13. Diana Kvasnová & Tomáš Gajdošík & Vanda Maráková, 2019. "Are Partnerships Enhancing Tourism Destination Competitiveness?," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 67(3), pages 811-821.
    14. Massimiliano Castellani & Pierpaolo Pattitoni & Laura Vici, 2015. "Pricing Visitor Preferences for Temporary Art Exhibitions," Tourism Economics, , vol. 21(1), pages 83-103, February.
    15. Line, Nathaniel D. & Runyan, Rodney C., 2014. "Destination marketing and the service-dominant logic: A resource-based operationalization of strategic marketing assets," Tourism Management, Elsevier, vol. 43(C), pages 91-102.
    16. Becken, Susanne & Hughey, Kennet F.D., 2013. "Linking tourism into emergency management structures to enhance disaster risk reduction," Tourism Management, Elsevier, vol. 36(C), pages 77-85.
    17. Foroudi, Pantea & Cuomo, Maria Teresa & Foroudi, Mohammad M. & Katsikeas, Constantine S. & Gupta, Suraksha, 2020. "Linking identity and heritage with image and a reputation for competition," Journal of Business Research, Elsevier, vol. 113(C), pages 317-325.
    18. O. Cenk Demiroglu & Dieter K. Müller, 2021. "Managing Emerging Destinations: the Case of Azerbaijan," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 7(1), pages 1-27, June.
    19. Maria Martini Barzolai & Anna Moretti, 2018. "A dynamic perspective on destination governance success: The case of an emerging network in the Dolomites," Working Papers 04, Department of Management, Università Ca' Foscari Venezia.
    20. Figueiredo, Tathiana & Castro, Rafael, 2019. "Passengers perceptions of airport branding strategies: The case of Tom Jobim International Airport – RIOgaleão, Brazil," Journal of Air Transport Management, Elsevier, vol. 74(C), pages 13-19.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cbu:jrnlec:y:2021:v:1:p:218-228. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ecobici Nicolae (email available below). General contact details of provider: https://edirc.repec.org/data/fetgjro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.