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Mega cultural events: Does attendance affect residents’ perceptions of a city’s identity?

Author

Listed:
  • J. Freitas Santos

    (Porto Polytechnic, Institute of Accounting and Business/CECEJ and Universidade do Minho/NIPE)

  • Laurentina Vareiro

    (School of Management, Polytechnic Institute of Cávado and Ave)

  • Paula Remoaldo

    (Department of Geography – Institute of Social Sciences)

  • J. Cadima Ribeiro

    (Universidade do Minho - NIPE)

Abstract

Events are frequently planned with a goal of attracting tourists to a destination. However, studies about the impact of a mega cultural event on residents’ identity are scarce. This research is based on the premise that hosting a mega cultural event can, to a significant degree, change a few of the attributes of the city’s identity as it is perceived by its residents. Specifically, the objective of the study is to identify the attributes of the city and compare the differences found between different groups of residents (attendees vs. non attendees) before and after a mega cultural event. For this purpose, we focus our attention on Guimarães the ECOC 2012 (2012 European Capital of Culture) and the perceptions of the residents of this city. Several significant findings are reported and their implications for event managers and public policy administrators presented, along with the limitations of the study.

Suggested Citation

  • J. Freitas Santos & Laurentina Vareiro & Paula Remoaldo & J. Cadima Ribeiro, 2015. "Mega cultural events: Does attendance affect residents’ perceptions of a city’s identity?," NIPE Working Papers 10/2015, NIPE - Universidade do Minho.
    • Handle: RePEc:nip:nipewp:10/2015
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    File URL: http://www.nipe.eeg.uminho.pt/Uploads/WP_2015/NIPE_WP_10_2015.pdf
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    References listed on IDEAS

    as
    1. Messely, Lies & Dessein, Joost & Lauwers, Ludwig H., 2010. "Regional Identity In Rural Development: Three Case Studies Of Regional Branding," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 4(3-4), pages 1-6.
    2. Yi-De Liu, 2014. "Socio-Cultural Impacts of Major Event: Evidence From the 2008 European Capital of Culture, Liverpool," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 115(3), pages 983-998, February.
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    More about this item

    Keywords

    city’s identity; residents’ perceptions of effects; mega cultural event; event-induced tourism; Guimarães; Portugal.;
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