From globalization to fragmentation – a new beginning in the international affaires
Registration of regional and local, or even traditional brands, are becoming in today's an increasingly met phenomenon on international market in small and midsize companies struggle to protect certain markets and products. While large companies that hold independent or group trademarks and brands pursuing gradual transition of that trademarks from the level of global brands to the levels of technological brands, regional brands or positioned trademark to cover limited parts of the market to sell more effectively. In this way we find a fierce battle between the trend of globalization of markets and the fragmentation of the product supply on the global market.
Volume (Year): 2 (2009)
Issue (Month): (November)
|Contact details of provider:|| Postal: Str. Victoriei 24, Targu-Jiu, Gorj|
Phone: 004 0253 211062
Web page: http://www.utgjiu.ro/fse_new/
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:cbu:jrnlec:y:2009:v:2:p:7-20. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Ecobici Nicolae)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.