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Réputation environnementale en agro-alimentaire : « milieu de production » versus « processus de production »


  • Douadia Bougherara
  • Gilles Grolleau
  • Luc Thiébaut


Environmental differentiation of products through ecolabelling is generally informational since environmental characteristics are not detectable by the consumer. It is designed at signaling the efforts of the producer to contribute to environmental protection notably of its production site. However, it enables opportunistic behaviors because of informational asymmetries and consumer limited cognitive capacities. As for agro-food products, we show that firms can use the environmental reputation of the production site, as a source of environmental rent and a differentiation tool without improving their environmental performances. Using game theory, we analyze the possibilities of market failures linked to : 1/ the consumer being confused, and/or 2/the informational manipulation by producers. We finally describe some of the mechanisms likely to mitigate these market failures. Classification JEL : D82, L14, L15, Q18.

Suggested Citation

  • Douadia Bougherara & Gilles Grolleau & Luc Thiébaut, 2003. "Réputation environnementale en agro-alimentaire : « milieu de production » versus « processus de production »," Revue d'économie régionale et urbaine, Armand Colin, vol. 0(1), pages 121-144.
  • Handle: RePEc:cai:rerarc:reru_031_0121

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    Cited by:

    1. Déprés, Christophe & Grolleau, Gilles & Mzoughi, Naoufel, 2005. "Analyse exploratoire de quelques stratégies de fourniture ‘non publique’ des biens ‘publics’," Cahiers d'Economie et de Sociologie Rurales (CESR), INRA (French National Institute for Agricultural Research), vol. 74.
    2. Douadia Bougherara & Gilles Grolleau & Luc Thiebaut, 2004. "economie et environnement. Gestion et environnement : anatomie d'une relation," Innovations, De Boeck Université, vol. 20(2), pages 217-234.

    More about this item


    environmental reputation; environmental differentiation; ecolabeling; environmental rent;

    JEL classification:

    • D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information; Mechanism Design
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy


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