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The Perception Of Romanian Tourists On The Attractiveness Of The Industrial Heritage. Case Study: Municipality Of Cluj-Napoca

Author

Listed:
  • Florentina-Cristina Merciu

    (University of Bucharest, Faculty of Geography, Interdisciplinary Center of Advanced Research on Territorial Dynamics, Romania)

  • Ana Valeria Stoican

    (University of Bucharest, Faculty of Geography, Interdisciplinary Center of Advanced Research on Territorial Dynamics, Romania)

  • Alexandru-Ionut Petrisor

    (Doctoral School of Urban Planning, Ion Mincu University of Architecture and Urbanism, National Institute for Research and Development in Tourism, Bucharest, Romania)

  • Ana-Maria Vasiloiu

    (University of Bucharest, Faculty of Geography, Interdisciplinary Center of Advanced Research on Territorial Dynamics, Romania)

Abstract

The radical changes generated by the process of industrial restructuring and accelerated urban development have brought to the center of attention the industrial heritage as a valuable cultural resource, but at the same time vulnerable. Regeneration projects focused on the adaptive reuse of industrial heritage elements take many forms, from economic, residential to cultural conversions, the latter being correlated with the use of industrial buildings as tourist attractions. The purpose of this study is to identify the interest of Romanian tourists to practice industrial tourism, based on assessing the degree of knowledge and their desire to visit industrial monuments. For this purpose, an online questionnaire was applied, the results of which were statistically interpreted using the Covariance Analysis (ANACOVA). The main results of the study reflect the fact that there is a low share of Romanian tourists who know the significance of the concept of industrial heritage and who consider it attractive. Selecting 5 representative industrial buildings for the Municipality of Cluj-Napoca selected as a case study, only a third of the respondents stated that they know them. However, there is a relatively high interest of respondents to visit industrial monuments, mentioning as main motivations: the age of the buildings, the specific architecture, and curiosity or even form of reuse of industrial monuments. Almost half of the respondents stated that they would introduce industrial buildings in their travel itineraries if they were better promoted. The main conclusion of the study is that industrial tourism is not sufficiently promoted at national level.

Suggested Citation

  • Florentina-Cristina Merciu & Ana Valeria Stoican & Alexandru-Ionut Petrisor & Ana-Maria Vasiloiu, 2021. "The Perception Of Romanian Tourists On The Attractiveness Of The Industrial Heritage. Case Study: Municipality Of Cluj-Napoca," Cactus - The tourism journal for research, education, culture and soul, Bucharest University of Economic Studies, vol. 3(2), pages 6-16.
    • Handle: RePEc:bum:cactus:v:3:y:2021:i:2:p:6-16
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    References listed on IDEAS

    as
    1. Marta Bottero & Chiara D’Alpaos & Alessandra Oppio, 2019. "Ranking of Adaptive Reuse Strategies for Abandoned Industrial Heritage in Vulnerable Contexts: A Multiple Criteria Decision Aiding Approach," Sustainability, MDPI, vol. 11(3), pages 1-18, February.
    2. Xosé Somoza-Medina & Obdulia Monteserín-Abella, 2021. "The Sustainability of Industrial Heritage Tourism Far from the Axes of Economic Development in Europe: Two Case Studies," Sustainability, MDPI, vol. 13(3), pages 1-27, January.
    3. Wu, Tsung-Chiung (Emily) & Xie, Philip Feifan & Tsai, Miao-Chi, 2015. "Perceptions of attractiveness for salt heritage tourism: A tourist perspective," Tourism Management, Elsevier, vol. 51(C), pages 201-209.
    4. Carlos J. Pardo Abad, 2020. "Valuation of Industrial Heritage in Terms of Sustainability: Some Cases of Tourist Reference in Spain," Sustainability, MDPI, vol. 12(21), pages 1-23, November.
    5. Mariusz Szubert & Witold Warcholik & Michał Żemła, 2021. "The Influence of Elements of Cultural Heritage on the Image of Destinations, Using Four Polish Cities as an Example," Land, MDPI, vol. 10(7), pages 1-21, June.
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    More about this item

    Keywords

    Industrial tourism; architectural value; urban regeneration; cultural conversion; Romania;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • O18 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure
    • Z - Other Special Topics

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