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Wine tourism experiences: A collaborative approach to implementing customer-centric offerings

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  • Ehm Laura

    (Ludwigshafen University of Business and Society – University of Applied Sciences, Weincampus Neustadt, Breitenweg 71, 67435 Neustadt a. d. Weinstraße, Germany)

Abstract

Purpose. Germans spend most of their short trips in Germany and enjoy time in nature, but also typical food and drinks of the regions they visit. This study aims at showing how German wineries can seize this trend through a collaborative approach and by creating memorable wine tourism experiences – such as wine tastings, vineyard or cellar tours – in a customer-oriented manner with the aim of attracting more of these tourists for a vacation in the wine regions.

Suggested Citation

  • Ehm Laura, 2023. "Wine tourism experiences: A collaborative approach to implementing customer-centric offerings," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 15(3), pages 239-250, October.
    • Handle: RePEc:bpj:touwis:v:15:y:2023:i:3:p:239-250:n:6
    DOI: 10.1515/tw-2023-2008
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    References listed on IDEAS

    as
    1. Tan Vo-Thanh & Valentina Kirova, 2018. "Wine tourism experience: A netnography study," Post-Print hal-02544984, HAL.
    2. Vo Thanh, Tan & Kirova, Valentina, 2018. "Wine tourism experience: A netnography study," Journal of Business Research, Elsevier, vol. 83(C), pages 30-37.
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