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Arguments For Csr-Based Sustainable Competitiveness Of Multinationals In Emerging Markets (Part I)


  • OGREAN Claudia

    (Lucian Blaga University of Sibiu, Romania)

  • HERCIU Mihaela

    (Lucian Blaga University of Sibiu, Romania)


The (two parts of the) paper aims to bring into discussion the case of CSR-based sustainable competitiveness of multinationals in emerging market economies, through an interdisciplinary approach (international business and strategic management) applied to a multilevel analysis (country and company). The main conclusion of the paper is that, despite the circumstances that nowadays characterize international business in general and the emerging market economies in particular, such a transformation in business models is not only desirable, but mandatory. Key arguments in favor of this assumption are found (both theoretically and empirically) at global/general level and, as well, at the emerging market economies’ level.

Suggested Citation

  • OGREAN Claudia & HERCIU Mihaela, 2014. "Arguments For Csr-Based Sustainable Competitiveness Of Multinationals In Emerging Markets (Part I)," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 9(3), pages 57-67, December.
  • Handle: RePEc:blg:journl:v:9:y:2014:i:3:p:57-67

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    References listed on IDEAS

    1. Isabel Ortiz & Matthew Cummins, 2011. "Global Inequality: Beyond the Bottom Billion – A Rapid Review of Income Distribution in 141 Countries," Working papers 1105, UNICEF,Division of Policy and Strategy.
    2. Samuel Mercier, 2004. "L'Ethique dans les entreprises," Post-Print hal-00156446, HAL.
    3. Philippe Gugler & Jacylyn Shi, 2009. "Corporate Social Responsibility for Developing Country Multinational Corporations: Lost War in Pertaining Global Competitiveness?," Journal of Business Ethics, Springer, vol. 87(1), pages 3-24, April.
    4. repec:dau:papers:123456789/657 is not listed on IDEAS
    5. Antonio Argandoña & Heidi Hoivik, 2009. "Corporate Social Responsibility: One Size Does Not Fit All. Collecting Evidence from Europe," Journal of Business Ethics, Springer, vol. 89(3), pages 221-234, November.
    6. Karl Aiginger, 2006. "Competitiveness: From a Dangerous Obsession to a Welfare Creating Ability with Positive Externalities," Journal of Industry, Competition and Trade, Springer, vol. 6(2), pages 161-177, June.
    7. Mihai Korka, 2005. "Corporate Social Responsibility in Romania: From Theory to Practice," Transition Studies Review, Springer;Central Eastern European University Network (CEEUN), vol. 12(1), pages 47-57, July.
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