IDEAS home Printed from https://ideas.repec.org/a/blg/journl/v10y2015i2p170-186.html
   My bibliography  Save this article

Wholesale And Retail E-Commerce In Mauritius: Views Of Customers And Employees

Author

Listed:
  • SAWMY Tiruvenee

    (University of Mauritius)

  • DAMAR-LADKOO Adjnu

    (University of Mauritius)

Abstract

The internet triggered a significant rise in e-commerce as many businesses found that the advent of online business provides unparalleled opportunities for organisations to extend their operations overseas. In Mauritius, many retail and wholesale shops have decided to embark in the online experience and are contemplating to launch e-commerce websites, more specifically electronic ordering (e-ordering), where customers can then order for their products without having to move to the outlets. The aim of this study was to provide a thorough understanding of the several benefits and problems associated with the adoption of an e-commerce website by wholesale and retail shops. The following were done: an assessment of the readiness of customers to go online and an evaluation of employees’ motivation and opinion towards the implementation of e-commerce. The study mainly revealed that majority of the respondents had never purchased online and a significant number of customers were reluctant to order online despite the various guarantees provided. Moreover, 56% of the employees were against the implementation of an e-commerce website as they related it to an increased workload or a waste of resources. Consequently, relevant recommendations catering for all stakeholders were formulated for successful implementation of an e-commerce website.

Suggested Citation

  • SAWMY Tiruvenee & DAMAR-LADKOO Adjnu, 2015. "Wholesale And Retail E-Commerce In Mauritius: Views Of Customers And Employees," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 10(2), pages 170-186, August.
  • Handle: RePEc:blg:journl:v:10:y:2015:i:2:p:170-186
    as

    Download full text from publisher

    File URL: http://eccsf.ulbsibiu.ro/RePEc/blg/journl/10213sawmy&damar.pdf
    Download Restriction: no

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. NEWAJ Avinash & DAMAR-LADKOO Adjnu, 2016. "Distorted Facets Of Marketing Ethics For Alcoholic Beer Marketing," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 11(2), pages 79-96, August.

    More about this item

    Keywords

    Wholesale; retail; internet; customers; Mauritius;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:blg:journl:v:10:y:2015:i:2:p:170-186. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Mihaela Herciu). General contact details of provider: http://edirc.repec.org/data/feulbro.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.