IDEAS home Printed from https://ideas.repec.org/a/bla/stratm/v9y1988i5p431-442.html
   My bibliography  Save this article

Thinking one step ahead: The use of conjectures in competitor analysis

Author

Listed:
  • Raphael Amit
  • Ian Domowitz
  • Chaim Fershtman

Abstract

An assessment of opponents' reactions to strategic and functional area policy decisions is shown to require knowledge concerning opponents' beliefs about the firm's behavior. This study introduces a methodology for incorporating such conjectures into the business planning process. It presents an analytical measure for these conjectural variations and discusses several illustrations. Examples of the application of the framework are provided by the Japanese flat glass industry and the U.S. domestic coffee roasting industry. The use of a broad range of conjectural variations in competitor analysis is discussed, and implications for business strategy formulation are highlighted.

Suggested Citation

  • Raphael Amit & Ian Domowitz & Chaim Fershtman, 1988. "Thinking one step ahead: The use of conjectures in competitor analysis," Strategic Management Journal, Wiley Blackwell, vol. 9(5), pages 431-442, September.
    • Handle: RePEc:bla:stratm:v:9:y:1988:i:5:p:431-442
    DOI: 10.1002/smj.4250090504
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/smj.4250090504
    Download Restriction: no
    File URL: https://libkey.io/10.1002/smj.4250090504?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Lim, Lewis K.S., 2013. "Mapping competitive prediction capability: Construct conceptualization and performance payoffs," Journal of Business Research, Elsevier, vol. 66(9), pages 1576-1586.
    2. Faouzi Bensebaa, 2001. "Impact des sphères d'influence sur le comportement concurrentiel des firmes," Revue Finance Contrôle Stratégie, revues.org, vol. 4(2), pages 33-61, March.
    3. Chang, Shao-Chi & Chen, Sheng-Syan & Lai, Jung-Ho, 2008. "The effect of alliance experience and intellectual capital on the value creation of international strategic alliances," Omega, Elsevier, vol. 36(2), pages 298-316, April.
    4. Filip Abraham & Yannick Bormans & Jozef Konings & Werner Roeger, 2020. "Price-cost margins and fixed costs," Working Papers 202010, University of Liverpool, Department of Economics.
    5. Ruiz-Moreno, Felipe & Mas-Ruiz, Francisco J. & Sancho-Esper, Franco M., 2021. "Strategic groups and product differentiation: Evidence from the Spanish airline market deregulation," Research in Transportation Economics, Elsevier, vol. 90(C).
    6. Ángela González-Moreno & Francisco Sáez-Martínez, 2008. "Rivalry and strategic groups: what makes a company a rival?," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 12(3), pages 261-285, August.
    7. Abdelmajid Amine & Faouzi Bensebaa, 2005. "Intensité concurrentielle entre lignes de produits rivales:un éclairage par la théorie de la concurrence multimarchés," Revue Finance Contrôle Stratégie, revues.org, vol. 8(2), pages 5-37, June.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:stratm:v:9:y:1988:i:5:p:431-442. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1111/0143-2095 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.