Streaming Media Advertising: An Empirical Study
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Abstract
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DOI: 10.1002/sres.2182
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References listed on IDEAS
- Wang, Ying & Sun, Shaojing, 2010. "Assessing beliefs, attitudes, and behavioral responses toward online advertising in three countries," International Business Review, Elsevier, vol. 19(4), pages 333-344, August.
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Cited by:
- Xueling Li & Chong Wang & Xiaobo Xu, 2014. "Rethinking New Venture's Cognitive Legitimacy: An Experimental Study," Systems Research and Behavioral Science, Wiley Blackwell, vol. 31(3), pages 437-446, May.
- Li Da Xu, 2013. "Introduction: Systems Science in Industrial Sectors," Systems Research and Behavioral Science, Wiley Blackwell, vol. 30(3), pages 211-213, May.
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