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The Pricing of Sports Events: Do Teams Maximize Profit?


  • Ferguson, D G, , et al


A model of price setting behavior by National Hockey League teams, based on the assumption of profit maximization, is developed, estimated, and tested. The model implies parameter restrictions across equations of a two-equation simultaneous nonlinear econometric model, tested by a likelihood ratio test, and implies restrictions on the first and second derivatives of the revenue function, tested with Wald tests. The results, in large measure, support the hypothesis that hockey teams are profit maximizers, in contrast to some suggestions in the literature. The analysis provides an attractive example of the potential of sports data for testing behavioral hypotheses in economics. Coauthors are Kenneth G. Stewart, J. C. H. Jones, and Andre Le Dressay. Copyright 1991 by Blackwell Publishing Ltd.

Suggested Citation

  • Ferguson, D G, , et al, 1991. "The Pricing of Sports Events: Do Teams Maximize Profit?," Journal of Industrial Economics, Wiley Blackwell, vol. 39(3), pages 297-310, March.
  • Handle: RePEc:bla:jindec:v:39:y:1991:i:3:p:297-310

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    References listed on IDEAS

    1. Porter, Michael E, 1976. "Interbrand Choice, Media Mix and Market Performance," American Economic Review, American Economic Association, vol. 66(2), pages 398-406, May.
    2. Nickell, Stephen J & Metcalf, David, 1978. "Monopolistic Industries and Monopoly Profits or, Are Kellogg's Cornflakes Overpriced?," Economic Journal, Royal Economic Society, vol. 88(350), pages 254-268, June.
    3. Pagoulatos, Emilio & Sorensen, Robert, 1986. "What determines the elasticity of industry demand?," International Journal of Industrial Organization, Elsevier, vol. 4(3), pages 237-250, September.
    4. Joseph E. Stiglitz & G. Frank Mathewson (ed.), 1986. "New Developments in the Analysis of Market Structure," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262690934, January.
    5. Cowling, Keith & Waterson, Michael, 1976. "Price-Cost Margins and Market Structure," Economica, London School of Economics and Political Science, vol. 43(171), pages 267-274, August.
    6. Connor, John M & Peterson, Everett B, 1992. "Market-Structure Determinants of National Brand-Private Label Price Differences of Manufactured Food Products," Journal of Industrial Economics, Wiley Blackwell, vol. 40(2), pages 157-171, June.
    7. A. P. Lerner, 1934. "The Concept of Monopoly and the Measurement of Monopoly Power," Review of Economic Studies, Oxford University Press, vol. 1(3), pages 157-175.
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    Cited by:

    1. Lehmann, Erik & Weigand, Jürgen, 1997. "Fußball als ökonomisches Phänomen: Money Makes the Ball Go Round," Thuenen-Series of Applied Economic Theory 08, University of Rostock, Institute of Economics.
    2. Richard J. Cebula, 2009. "Teaching How Private Enterprise Works Using Professional Sports: A Brief Note on the Case of Individual NHL Players' Salaries," Journal of Private Enterprise, The Association of Private Enterprise Education, vol. 24(Spring 20), pages 165-174.
    3. Jakee, Keith & Kenneally, Martin & Mitchell, Hamish, 2010. "Asymmetries in scheduling slots and game-day revenues: An example from the Australian Football League," Sport Management Review, Elsevier, vol. 13(1), pages 50-64, February.
    4. Cyrenne, Philippe, 2001. "A Quality-of-Play Model of a Professional Sports League," Economic Inquiry, Western Economic Association International, vol. 39(3), pages 444-452, July.
    5. repec:eee:pubeco:v:153:y:2017:i:c:p:1-8 is not listed on IDEAS

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