IDEAS home Printed from https://ideas.repec.org/a/bla/jconsa/v49y2015i2p328-355.html
   My bibliography  Save this article

Shopping While Nonwhite: Racial Discrimination among Minority Consumers

Author

Listed:
  • ARONTÉ MARIE BENNETT
  • RONALD PAUL HILL
  • KARA DADDARIO

Abstract

type="main" xml:id="joca12060-abs-0001"> “Shopping While Black” refers to negative experiences that African American consumers endure in the marketplace. The term was coined before the turn of the century and the tabulation of the 2000 census. However, this term may be antiquated—not because African Americans no longer have disparate consumer experiences, but because these experiences impact all American minorities. This study examines the prevalence of racially motivated discriminatory experiences across consumer contexts. Specifically, it offers an empirical look at ways that racial minorities believe they are treated in a variety of consumption environments. Results show that minority groups experience similar levels of perceived discrimination: Asian Americans and Hispanic Americans are as frequently victims of marketplace discrimination as are African Americans. Interestingly, these shared experiences do not necessarily translate into similar beliefs in the continued existence of discrimination as a derogatory force for American minority consumers.

Suggested Citation

  • Aronté Marie Bennett & Ronald Paul Hill & Kara Daddario, 2015. "Shopping While Nonwhite: Racial Discrimination among Minority Consumers," Journal of Consumer Affairs, Wiley Blackwell, vol. 49(2), pages 328-355, July.
    • Handle: RePEc:bla:jconsa:v:49:y:2015:i:2:p:328-355
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1111/joca.12060
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Krieger, Nancy & Smith, Kevin & Naishadham, Deepa & Hartman, Cathy & Barbeau, Elizabeth M., 2005. "Experiences of discrimination: Validity and reliability of a self-report measure for population health research on racism and health," Social Science & Medicine, Elsevier, vol. 61(7), pages 1576-1596, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. David Gligor & Christopher Newman & Saim Kashmiri, 2021. "Does your skin color matter in buyer–seller negotiations? The implications of being a Black salesperson," Journal of the Academy of Marketing Science, Springer, vol. 49(5), pages 969-993, September.
    2. Steven Shepherd & Ted Matherly, 2021. "Racialization of peer‐to‐peer transactions: Inequality and barriers to legitimacy," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(2), pages 417-444, June.
    3. Lim, Heejin An & Im, Hyunjoo, 2023. "It's the little “stings†: Racial microaggressions against Asian American customers in retail and their effects," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    4. Cassi Pittman Claytor, 2021. "Dreaming in Black: Middle‐class Blacks' aspirational consumption," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(2), pages 483-503, June.
    5. Nora Moran, 2020. "Illusion of safety: How consumers underestimate manipulation and deception in online (vs. offline) shopping contexts," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(3), pages 890-911, September.
    6. Licsandru, Tana Cristina & Cui, Charles Chi, 2018. "Subjective social inclusion: A conceptual critique for socially inclusive marketing," Journal of Business Research, Elsevier, vol. 82(C), pages 330-339.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Fabian T C Schmidt & Clemens M Lechner & Daniel Danner, 2020. "New wine in an old bottle? A facet-level perspective on the added value of Grit over BFI–2 Conscientiousness," PLOS ONE, Public Library of Science, vol. 15(2), pages 1-25, February.
    2. Alfonso Urzúa & Alejandra Caqueo-Urízar & Diego Henríquez & David R. Williams, 2021. "Discrimination and Health: The Mediating Effect of Acculturative Stress," IJERPH, MDPI, vol. 18(10), pages 1-11, May.
    3. Johnston, David W. & Lordan, Grace, 2012. "Discrimination makes me sick! An examination of the discrimination–health relationship," Journal of Health Economics, Elsevier, vol. 31(1), pages 99-111.
    4. Levy, Becca R. & Pilver, Corey E., 2012. "Residual stigma: Psychological distress among the formerly overweight," Social Science & Medicine, Elsevier, vol. 75(2), pages 297-299.
    5. Park, Hyun Joon & Francisco, Sara Chari & Pang, M. Rosemary & Peng, Lulu & Chi, Guangqing, 2023. "Exposure to anti-Black Lives Matter movement and obesity of the Black population," Social Science & Medicine, Elsevier, vol. 316(C).
    6. Nancy Krieger & Pamela D Waterman & Anna Kosheleva & Jarvis T Chen & Kevin W Smith & Dana R Carney & Gary G Bennett & David R Williams & Gisele Thornhill & Elmer R Freeman, 2013. "Racial Discrimination & Cardiovascular Disease Risk: My Body My Story Study of 1005 US-Born Black and White Community Health Center Participants (US)," PLOS ONE, Public Library of Science, vol. 8(10), pages 1-15, October.
    7. Allen, Jennifer Dacey & Caspi, Caitlin & Yang, May & Leyva, Bryan & Stoddard, Anne M. & Tamers, Sara & Tucker-Seeley, Reginald D. & Sorensen, Glorian C., 2014. "Pathways between acculturation and health behaviors among residents of low-income housing: The mediating role of social and contextual factors," Social Science & Medicine, Elsevier, vol. 123(C), pages 26-36.
    8. Correa-Velez, Ignacio & Gifford, Sandra M. & Barnett, Adrian G., 2010. "Longing to belong: Social inclusion and wellbeing among youth with refugee backgrounds in the first three years in Melbourne, Australia," Social Science & Medicine, Elsevier, vol. 71(8), pages 1399-1408, October.
    9. Yoo, Hyung Chol & Gee, Gilbert C. & Takeuchi, David, 2009. "Discrimination and health among Asian American immigrants: Disentangling racial from language discrimination," Social Science & Medicine, Elsevier, vol. 68(4), pages 726-732, February.
    10. Lynn N. Ibekwe & Maria Eugenia Fernández-Esquer & Sandi L. Pruitt & Nalini Ranjit & Maria E. Fernández, 2021. "Racism and Cancer Screening among Low-Income, African American Women: A Multilevel, Longitudinal Analysis of 2-1-1 Texas Callers," IJERPH, MDPI, vol. 18(21), pages 1-19, October.
    11. Deepak Sartaj & Vijay Krishnan & Ravindra Rao & Atul Ambekar & Neeraj Dhingra & Pratap Sharan, 2021. "Mental illnesses and related vulnerabilities in the Hijra community: A cross-sectional study from India," International Journal of Social Psychiatry, , vol. 67(3), pages 290-297, May.
    12. Shippee, Tetyana Pylypiv & Schafer, Markus H. & Ferraro, Kenneth F., 2012. "Beyond the barriers: Racial discrimination and use of complementary and alternative medicine among Black Americans," Social Science & Medicine, Elsevier, vol. 74(8), pages 1155-1162.
    13. Colen, Cynthia G. & Ramey, David M. & Cooksey, Elizabeth C. & Williams, David R., 2018. "Racial disparities in health among nonpoor African Americans and Hispanics: The role of acute and chronic discrimination," Social Science & Medicine, Elsevier, vol. 199(C), pages 167-180.
    14. Nancy Krieger & Pamela D Waterman & Anna Kosheleva & Jarvis T Chen & Dana R Carney & Kevin W Smith & Gary G Bennett & David R Williams & Elmer Freeman & Beverley Russell & Gisele Thornhill & Kristin M, 2011. "Exposing Racial Discrimination: Implicit & Explicit Measures–The My Body, My Story Study of 1005 US-Born Black & White Community Health Center Members," PLOS ONE, Public Library of Science, vol. 6(11), pages 1-24, November.
    15. Lee, Nagyeong & Sung, Hyoju & Kim, Ji-Hwan & Punnett, Laura & Kim, Seung-Sup, 2017. "Perceived discrimination and low back pain among 28,532 workers in South Korea: Effect modification by labor union status," Social Science & Medicine, Elsevier, vol. 177(C), pages 198-204.
    16. Kara Chan & Peter Huxley & Marcus Chiu & Sherrill Evans & Yanni Ma, 2016. "Social Inclusion and Health Conditions Among Chinese Immigrants in Hong Kong and the United Kingdom: An Exploratory Study," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 126(2), pages 657-672, March.
    17. Bastos, João L. & Harnois, Catherine E., 2020. "Does the Everyday Discrimination Scale generate meaningful cross-group estimates? A psychometric evaluation," Social Science & Medicine, Elsevier, vol. 265(C).
    18. Scheim, Ayden I. & Bauer, Greta R., 2019. "The Intersectional Discrimination Index: Development and validation of measures of self-reported enacted and anticipated discrimination for intercategorical analysis," Social Science & Medicine, Elsevier, vol. 226(C), pages 225-235.
    19. Chen, Danhong & Yang, Tse-Chuan, 2014. "The pathways from perceived discrimination to self-rated health: An investigation of the roles of distrust, social capital, and health behaviors," Social Science & Medicine, Elsevier, vol. 104(C), pages 64-73.
    20. Van Dyke, Miriam E. & Vaccarino, Viola & Quyyumi, Arshed A. & Lewis, Tené T., 2016. "Socioeconomic status discrimination is associated with poor sleep in African-Americans, but not Whites," Social Science & Medicine, Elsevier, vol. 153(C), pages 141-147.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:jconsa:v:49:y:2015:i:2:p:328-355. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www.blackwellpublishing.com/journal.asp?ref=0022-0078 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.