Stigmatizing commoning: How neoliberal hegemony eroded collective ability to deal with scarcity in Lebanon

This paper examines how neoliberalism impedes the emergence of alternative organizations. Via a mix of (auto‐)ethnography and memory work, it explains how neoliberal values replacing more traditional ones eroded the collective capacity to bring solutions to scarcity problems in today's Lebanon. It points to the stigmatization of the role of mothers, who once were the “guardians” of organizing around commons, and the alternative values necessary for that. It shows how neoliberal values undermined relationships and decisions based on affect, and promoted individualization and market‐based expertise, thereby destroying the authority of traditional motherhood. Also, neoliberalism introduced the importance of branding and accumulation in a manner that made sharing very difficult. These changes in values prevented people who embraced neoliberal culture from benefiting from commoning practices in a context of scarcity. This happens at a time where scholars predict the end of the age of abundance and the importance of commoning as a social arrangement capable of ensuring overall well‐being. The paper concludes with a discussion of the necessity of de‐stigmatizing values that are not compatible with the neoliberal ideology for the sake of leaving open the possibility of organizing differently and adapting to a changing environment.