IDEAS home Printed from https://ideas.repec.org/a/bla/gender/v30y2023i4p1407-1428.html

‘He is the customer, I will say yes’: Notions of power, precarity and consent to sexual harassment by customers in the gay tourism industry

Author

Listed:
  • Anastasios Hadjisolomou
  • Dennis Nickson
  • Tom Baum

Abstract

This article explores the sexualized nature of the gay tourism industry and examines how ‘pink dollar’ organizations tacitly encourage incidences of sexual harassment from customers. Drawing on qualitative data from two popular gay tourism destinations, the article shows the embeddedness of sex, as a selling point, in the industry which creates blurred lines between service, sexuality, and sex. This consequently leads to sexual harassment by customers which is accepted and to which workers consent. Consent is driven by the hyper‐sexualization of the workplace and the power imbalance within the service triangle and the interaction with the customer and the precarious nature of the sector. Mirroring Burawoy’s (1979) idea of employees consenting (giving in) to organizational norms, we contribute to theory by suggesting that the power imbalance constructed within the service triangle gives high interactive power to the customer to harass workers without evident consequences for their misbehavior, whilst the latter consent and accept this as part of the job, due to the limited support from management.

Suggested Citation

  • Anastasios Hadjisolomou & Dennis Nickson & Tom Baum, 2023. "‘He is the customer, I will say yes’: Notions of power, precarity and consent to sexual harassment by customers in the gay tourism industry," Gender, Work and Organization, Wiley Blackwell, vol. 30(4), pages 1407-1428, July.
  • Handle: RePEc:bla:gender:v:30:y:2023:i:4:p:1407-1428
    DOI: 10.1111/gwao.12998
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/gwao.12998
    Download Restriction: no

    File URL: https://libkey.io/10.1111/gwao.12998?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Consuelo Reguera & Antonio L. García-Izquierdo, 2021. "Women as Victims of Court Rulings: Consequences of Workplace Harassment in the Hospitality Industry in Spain (2000–2016)," Sustainability, MDPI, vol. 13(14), pages 1-20, July.
    2. Hughes, Howard L. & Deutsch, Richard, 2010. "Holidays of older gay men: Age or sexual orientation as decisive factors?," Tourism Management, Elsevier, vol. 31(4), pages 454-463.
    3. Laura Good & Rae Cooper, 2016. "‘But It's Your Job To Be Friendly’: Employees Coping With and Contesting Sexual Harassment from Customers in the Service Sector," Gender, Work and Organization, Wiley Blackwell, vol. 23(5), pages 447-469, September.
    4. Kristina Zampoukos, 2021. "The hospitable body at work—A research agenda," Gender, Work and Organization, Wiley Blackwell, vol. 28(5), pages 1726-1740, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Vijayalakshmi, Akshaya & Dev, Pritha & Kulkarni, Vaibhavi, 2022. "Domestic workers and sexual harassment in India: Examining preferred response strategies," World Development, Elsevier, vol. 155(C).
    2. Klara Rydström, 2025. "Good girls? Ideal workers in online retail warehousing," Gender, Work and Organization, Wiley Blackwell, vol. 32(2), pages 489-504, March.
    3. Anjusha, P.P. & Thakur, Prachi & Lewis, Clifford & Thomas, Toney K., 2025. "Travel constraints on stigmatised LGBTQ+ Indians," Annals of Tourism Research, Elsevier, vol. 115(C).
    4. Pat O’Connor & Margaret Hodgins & Dorian R. Woods & Elisa Wallwaey & Rachel Palmen & Marieke Van Den Brink & Evanthia Kalpazidou Schmidt, 2021. "Organisational Characteristics That Facilitate Gender-Based Violence and Harassment in Higher Education?," Administrative Sciences, MDPI, vol. 11(4), pages 1-13, November.
    5. Mareike Adler & Sylvie Vincent-Höper & Claudia Vaupel & Sabine Gregersen & Anja Schablon & Albert Nienhaus, 2021. "Sexual Harassment by Patients, Clients, and Residents: Investigating Its Prevalence, Frequency and Associations with Impaired Well-Being among Social and Healthcare Workers in Germany," IJERPH, MDPI, vol. 18(10), pages 1-18, May.
    6. Vorobjovas-Pinta, Oskaras, 2018. "Gay neo-tribes: Exploration of travel behaviour and space," Annals of Tourism Research, Elsevier, vol. 72(C), pages 1-10.
    7. Julia Coffey & David Farrugia & Rosalind Gill & Steven Threadgold & Megan Sharp & Lisa Adkins, 2023. "Femininity work: The gendered politics of women managing violence in bar work," Gender, Work and Organization, Wiley Blackwell, vol. 30(5), pages 1694-1708, September.
    8. Kate Grosser & Meagan Tyler, 2022. "Sexual Harassment, Sexual Violence and CSR: Radical Feminist Theory and a Human Rights Perspective," Journal of Business Ethics, Springer, vol. 177(2), pages 217-232, May.
    9. Julia Coffey & David Farrugia & Lisa Adkins & Steven Threadgold, 2018. "Gender, Sexuality, and Risk in the Practice of Affective Labour for Young Women in Bar Work," Sociological Research Online, , vol. 23(4), pages 728-743, December.
    10. Melián-González, Arturo & Moreno-Gil, Sergio & Araña, Jorge E., 2011. "Gay tourism in a sun and beach destination," Tourism Management, Elsevier, vol. 32(5), pages 1027-1037.
    11. Dr Sabari Shankar Ravichandran, 2026. "Reframing Gay Tourism Branding: Toward Inclusive and Sustainable Directions," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 10(2), pages 6035-6043, February.
    12. Meraiah Foley & Sarah Oxenbridge & Rae Cooper & Marian Baird, 2022. "‘I’ll never be one of the boys’: Gender harassment of women working as pilots and automotive tradespeople," Gender, Work and Organization, Wiley Blackwell, vol. 29(5), pages 1676-1691, September.
    13. Sien Leong Liew & Siti Rahayu Hussin & Nawal Hanim Abdullah, 2021. "Attributes of Senior-Friendly Tourism Destinations for Current and Future Senior Tourists: An Importance-Performance Analysis Approach," SAGE Open, , vol. 11(1), pages 21582440219, March.
    14. Emily H. Starr, 2022. "“Women of ill repute”: Pariah femininities, retaliatory violence, and the negotiation of rebel identities among women bartenders," Gender, Work and Organization, Wiley Blackwell, vol. 29(3), pages 800-816, May.
    15. Sylvie Vincent-Höper & Mareike Adler & Maie Stein & Claudia Vaupel & Albert Nienhaus, 2020. "Sexually Harassing Behaviors from Patients or Clients and Care Workers’ Mental Health: Development and Validation of a Measure," IJERPH, MDPI, vol. 17(7), pages 1-17, April.
    16. Mustafa Kocanci & Tuğçe Duygu Yazar & Mete Kaan Namal & Beyhan Aksoy, 2025. "The Dark Side of Aesthetic Labor: Ethics and The Atmosphere of Sexual Harassment," SAGE Open, , vol. 15(3), pages 21582440251, September.
    17. Grigorovich, Alisa & Kontos, Pia, 2019. "A critical realist exploration of the vulnerability of staff to sexual harassment in residential long-term care," Social Science & Medicine, Elsevier, vol. 238(C), pages 1-1.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:gender:v:30:y:2023:i:4:p:1407-1428. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www.blackwellpublishing.com/journal.asp?ref=0968-6673 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.