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Consumption, retailing, and medicine in early‐modern London

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  • PATRICK WALLIS

Abstract

This article examines the early development of specialized retail shops in early modern London. It argues that apothecaries' shops were sites of innovative shop design and display. These practices were responses to attitudes to consumption, the problematic nature of the medical commodities which apothecaries sold, and, particularly, contemporary concerns about their reliability, trustworthiness, and honesty. The article concludes that analyses of the rise of the shop need to be revised to incorporate early developments by producer‐retailers, such as apothecaries and goldsmiths, and suggests that investments in retailing were driven more by worries about commodities than enticing customers.

Suggested Citation

  • Patrick Wallis, 2008. "Consumption, retailing, and medicine in early‐modern London," Economic History Review, Economic History Society, vol. 61(1), pages 26-53, February.
    • Handle: RePEc:bla:ehsrev:v:61:y:2008:i:1:p:26-53
    DOI: 10.1111/j.1468-0289.2007.00391.x
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    References listed on IDEAS

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    1. Miller, Daniel, 2001. "The Dialectics of Shopping," University of Chicago Press Economics Books, University of Chicago Press, edition 1, number 9780226526461, September.
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    Cited by:

    1. Rabier, Christelle, 2013. "Introduction: the crafting of medicine in the early industrial age," LSE Research Online Documents on Economics 52751, London School of Economics and Political Science, LSE Library.
    2. Wallis, Patrick, 2010. "Exotic drugs and English medicine: England’s drug trade, c.1550-c.1800," Economic History Working Papers 28577, London School of Economics and Political Science, Department of Economic History.
    3. Rybaczewska, Maria & Sparks, Leigh, 2020. "Locally-owned convenience stores and the local economy," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    4. Paul Slack, 2009. "Material progress and the challenge of affluence in seventeenth‐century England," Economic History Review, Economic History Society, vol. 62(3), pages 576-603, August.
    5. Bruno Blondé & Ilja Van Damme, 2010. "Retail growth and consumer changes in a declining urban economy: Antwerp (1650–1750)," Economic History Review, Economic History Society, vol. 63(3), pages 638-663, August.

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