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Competing narratives inhibit a circular economy for bio‐based plastic packaging: Insights from a social innovation lab study in Brazil, Canada, Poland and the UK

Author

Listed:
  • Belinda Li
  • Jordon Lazell
  • Macarena Beltran
  • Grażyna Kędzia
  • Lais Roncalho Lima
  • Tammara Soma
  • Sandra Andrea Cruz
  • Rafaela Francisconi Gutierrez
  • Jolanta Turek
  • Marta Raźniewska
  • Aneta Pluta‐Zaremba
  • Benny Tjahjono

Abstract

Businesses are turning to bio‐based, compostable plastic packaging as a circular economy solution to global plastic pollution. However, there is a lack of proper waste management systems for collection and processing. Through an international research initiative, a social innovation lab was undertaken in Brazil, Canada, Poland and the United Kingdom to understand and address key barriers in closing the bio‐based plastic packaging loop. Based upon a qualitative data set of 100 stakeholder interviews and three phases of workshop activities in each country, a grounded model was generated to illustrate how competing views and actions are inhibiting a circular system for bio‐based plastic packaging. Key issues were the lack of end‐of‐life processing infrastructure, contamination in processing facilities and absent or ineffective regulation. A systemic approach that includes shared responsibility for infrastructure, simplified packaging design and materials and equitable regulation to reduce susceptibility to greenwashing can improve collaboration to meet circular goals.

Suggested Citation

  • Belinda Li & Jordon Lazell & Macarena Beltran & Grażyna Kędzia & Lais Roncalho Lima & Tammara Soma & Sandra Andrea Cruz & Rafaela Francisconi Gutierrez & Jolanta Turek & Marta Raźniewska & Aneta Pluta, 2025. "Competing narratives inhibit a circular economy for bio‐based plastic packaging: Insights from a social innovation lab study in Brazil, Canada, Poland and the UK," Business Strategy and the Environment, Wiley Blackwell, vol. 34(1), pages 516-554, January.
    • Handle: RePEc:bla:bstrat:v:34:y:2025:i:1:p:516-554
    DOI: 10.1002/bse.3997
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    References listed on IDEAS

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