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An Analytical Study on Students’ Perceptions of Digital Outreach Strategies for Overseas Education Opportunities

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  • Dr. E. Hemavathi

    (Associate Professor, Meenakshi College of Engineering)

Abstract

This study examines students’ perceptions of digital outreach strategies employed to promote overseas education opportunities. With the growing global demand for higher education abroad, digital outreach has emerged as a key tool for educational consultants and institutions to connect with prospective students. This research investigates factors influencing students’ attitudes, such as the frequency of interactions, professionalism of representatives, and the relevance of provided information. Positive perceptions were associated with informative and well-timed interactions, while intrusive and irrelevant communications often led to disengagement. Data were analyzed using One-Way ANOVA, correlation, and weighted average methods, with findings visualized through graphs. The insights offer valuable guidance for institutions to optimize their outreach strategies, ensuring better engagement and improved student experiences in the competitive education market.

Suggested Citation

  • Dr. E. Hemavathi, 2025. "An Analytical Study on Students’ Perceptions of Digital Outreach Strategies for Overseas Education Opportunities," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 12(3), pages 718-730, March.
    • Handle: RePEc:bjc:journl:v:12:y:2025:i:3:p:718-730
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    References listed on IDEAS

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    1. Verhoef, Peter C. & Broekhuizen, Thijs & Bart, Yakov & Bhattacharya, Abhi & Qi Dong, John & Fabian, Nicolai & Haenlein, Michael, 2021. "Digital transformation: A multidisciplinary reflection and research agenda," Journal of Business Research, Elsevier, vol. 122(C), pages 889-901.
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