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Planning for Performance: A Case Study on Strengthening Research Culture and Innovation Commercialisation at UiTM Faculty of Accountancy

Author

Listed:
  • Mohamad Shahril Isahak

    (Faculty of Accountancy, University Technology MARA, Cawangan Selangor, Kampus Puncak Alam, Selangor, Malaysia.)

  • Mohd Fairuz Adnan

    (Faculty of Accountancy, University Technology MARA, Cawangan Selangor, Kampus Puncak Alam, Selangor, Malaysia.)

  • Erlane K Ghani

    (Faculty of Accountancy, University Technology MARA, Cawangan Selangor, Kampus Puncak Alam, Selangor, Malaysia.)

  • Muhsin Nor Paizin

    (Akademi Zakat (AZKA) PPZ, Taman Shamelin Perkasa, 56100 Kuala Lumpur, Malaysia.)

Abstract

This analysis outlines the approach adopted by the Faculty of Accountancy (FPN) at Universiti Teknologi MARA (UiTM) to enhance its research, publication, and commercialisation (RPC) environment. In direct support of the university’s strategic objectives, FPN developed a comprehensive Strategic Action Plan. This plan featured targeted, high-yield programs, such as the Research Grant Venture and the Route to High-Impact Publication. The outcomes were substantial: in 2023, the faculty obtained RM6.81 million in research grants and generated 223 indexed publications. This performance led to FPN receiving top university accolades and a 94.9% performance score. Partnerships with industry and international bodies resulted in grant acquisition surpassing goals by 263% and 392%. A key success was the market launch of the I-Asnaf Act application, which supports the United Nations Sustainable Development Goals. FPN's achievements are mainly due to methodical planning, proactive risk mitigation, and productive engagement with stakeholders. This case presents a transferable framework for academic units seeking to enhance their research environment and commercial reach through strategic alliances.

Suggested Citation

  • Mohamad Shahril Isahak & Mohd Fairuz Adnan & Erlane K Ghani & Muhsin Nor Paizin, 2025. "Planning for Performance: A Case Study on Strengthening Research Culture and Innovation Commercialisation at UiTM Faculty of Accountancy," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(9), pages 8744-8750, September.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-9:p:8744-8750
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    References listed on IDEAS

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