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Exploring the Moderating Role of Average Length of Stay in the Relationship Between International Tourist Arrival and Tourism Revenue: Evidence from 2000 to 2024 in Cambodia

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  • Chumneanh Lork

    (University of Economics and Finance, Phnom Penh, Cambodia)

  • Piseth Holl

    (University of Economics and Finance, Phnom Penh, Cambodia)

  • Samean Phon

    (University of Economics and Finance, Phnom Penh, Cambodia)

  • Chanbopheak Nguon

    (Western University, Kompong Cham, Cambodia)

Abstract

This study explores the moderating role of average length of stay (ALS) in the relationship between international tourist arrivals and tourism revenue in Cambodia, using annual data from 2000 to 2024. The research addresses four key hypotheses through correlation and multiple regression analyses. Findings provide strong support for H1, confirming a highly significant and positive relationship between international arrivals and tourism revenue (R² = 0.966, p

Suggested Citation

  • Chumneanh Lork & Piseth Holl & Samean Phon & Chanbopheak Nguon, 2025. "Exploring the Moderating Role of Average Length of Stay in the Relationship Between International Tourist Arrival and Tourism Revenue: Evidence from 2000 to 2024 in Cambodia," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(7), pages 3775-3785, July.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-7:p:3775-3785
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