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Transforming Challenges into Opportunities: A Conceptual Exploration of AI’s Impact on Women Entrepreneurs in Malaysia

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  • Rafidah Abdul Azis

    (Faculty of Business Management, Universiti Teknologi MARA, Malaysia Email Address)

  • Noor Azzura Mohamed

    (Faculty of Business Management, Universiti Teknologi MARA, Malaysia Email Address)

  • Nurul Zamratul Ashikin Ahmad

    (Faculty of Business Management, Universiti Teknologi MARA, Malaysia Email Address)

Abstract

Integrating artificial intelligence (AI) into entrepreneurship has revolutionized the business landscape, offering unprecedented opportunities to enhance performance. AI has emerged as a transformative force and a potential enabler in entrepreneurship by improving decision-making, boosting performance, uncovering new opportunities, and positively influencing opportunity recognition and education. However, systematic research on AI’s specific impact on women’s entrepreneurship remains limited. Addressing gender-related barriers and fostering the development of managerial and technical skills is crucial for promoting women’s entrepreneurship. This conceptual paper, therefore, aims to explore the conceptual impact of AI on women’s entrepreneurship, emphasizing how AI-driven tools and technologies empower women entrepreneurs to overcome traditional barriers, streamline operations, and drive innovation. By leveraging AI, women entrepreneurs can make more informed decisions, optimize resource allocation, and accurately identify market opportunities. Furthermore, AI facilitates access to valuable data insights and automates routine tasks, enabling women to focus on strategic growth and creativity. The expected findings of this research are significant, as they provide insights into the role of women entrepreneurs in driving economic and social progress within society.

Suggested Citation

  • Rafidah Abdul Azis & Noor Azzura Mohamed & Nurul Zamratul Ashikin Ahmad, 2025. "Transforming Challenges into Opportunities: A Conceptual Exploration of AI’s Impact on Women Entrepreneurs in Malaysia," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(5), pages 4509-4518, May.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-5:p:4509-4518
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    References listed on IDEAS

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    1. Sharon Yong Yee Ong & Nurul Fadly Habidin & Mad Ithnin Salleh & Nursyazwani Mohd Fuzi, 2021. "Critical success factors of women entrepreneurship practice for women entrepreneurs in Malaysia," World Review of Entrepreneurship, Management and Sustainable Development, Inderscience Enterprises Ltd, vol. 17(4), pages 481-496.
    2. Rosca, Eugenia & Agarwal, Nivedita & Brem, Alexander, 2020. "Women entrepreneurs as agents of change: A comparative analysis of social entrepreneurship processes in emerging markets," Technological Forecasting and Social Change, Elsevier, vol. 157(C).
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