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How Gendered Communication Norms Shape Professional Participation in Nigerian Workplaces

Author

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  • Chisom Ebugosi Racheal

    (M.Sc, Mass Communication at Imo State University.)

Abstract

The research examines how social expectations shape gendered communication norms that influence workplace participation in Nigerian organizations. The investigation employs grounded theory to analyze qualitative data from 24 professionals across IT, marketing, customer service, and market sectors, which reveals that communication patterns derive from Nigeria's patriarchal and hierarchical cultural systems. Women professionals choose deferential and cautious language to prevent negative judgments, while men use assertive communication to demonstrate their leadership competence. The existing norms maintain unequal power relations which suppress women's visibility and restrict their career progress. Research findings show that gendered workplace communication patterns in Nigeria extend beyond language differences because they represent established social frameworks. The study provides value to global gender and communication research by showing why specific cultural elements matter and by opposing Western model generalizations. The research recommends culturally specific solutions, which include inclusive policies together with unconscious bias training and mentorship programs to build fair communication spaces and help women advance professionally.

Suggested Citation

  • Chisom Ebugosi Racheal, 2025. "How Gendered Communication Norms Shape Professional Participation in Nigerian Workplaces," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(13), pages 398-406, August.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-13:p:398-406
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    References listed on IDEAS

    as
    1. Judith Baxter, 2010. "The Language of Female Leadership," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-27791-5, March.
    2. Judith Baxter, 2010. "Case Study 2: Language of Female Leadership in Action," Palgrave Macmillan Books, in: The Language of Female Leadership, chapter 6, pages 116-146, Palgrave Macmillan.
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