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My bibliography Save this articleConsumers’ Resistance to Retailer Brand Substitution: Antecedents and Consequences
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References listed on IDEAS
- Véronique Collange & Adrien Bonache, 2015. "Overcoming resistance to product rebranding," Post-Print halshs-01288018, HAL.
- Dominique Roux, 2007. "La résistance du consommateur: Proposition d'un cadre d'analyse," Post-Print hal-02054910, HAL.
- Dominique Roux, 2007. "La resistance du consommateur: Proposition d'un cadre d'analyse," Post-Print hal-02022228, HAL.
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- Kannou, Ahmed, 2024. "Les Antécédents de la Résistance des Consommateurs à la Stratégie de Changement d’Enseignes : Preuves Issues d'un Contexte Tunisien [The History of Consumer Resistance to the Brand Switching Strate," MPRA Paper 120273, University Library of Munich, Germany.
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