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Indonesian Animation Industry: Its Mapping and Strategy Development

Author

Listed:
  • Eka Nurjati

    (Center For Utilization and Innovation of Science and Technology, Indonesian Institute of Sciences, Jl. Raya Jakarta-Bogor km 47, Cibinong, West Java – Indonesia (16911).)

  • Yan Rianto

    (Center For Utilization and Innovation of Science and Technology, Indonesian Institute of Sciences, Jl. Raya Jakarta-Bogor km 47, Cibinong, West Java – Indonesia (16911).)

  • Rika Wulandari

    (Center For Utilization and Innovation of Science and Technology, Indonesian Institute of Sciences, Jl. Raya Jakarta-Bogor km 47, Cibinong, West Java – Indonesia (16911).)

  • Ontin Fatmakartika

    (Center For Utilization and Innovation of Science and Technology, Indonesian Institute of Sciences, Jl. Raya Jakarta-Bogor km 47, Cibinong, West Java – Indonesia (16911).)

Abstract

The problem of the animation industry in Indonesia is the Gross Domestic Product (GDP) contribution of animation, video, and film sub sector is lower than other sub sectors, which is 0.17%. On the other side, Indonesia has a potency to grow the animation industry through creativity and human thought power. This research was a descriptive research which uses in-depth interviews. CV Imaji Studio, PT the Little Giantz, PT Ayena Mandiri Sinema, and PT Kinema Systrans Multimedia are the research object. Based on the analysis, the animation studios have many problems; such are a few numbers of animators, a few infrastructure facilities, the high price of technology, the low quality and quantity of both education and trainee. It needs the cooperation of the stakeholders to create the strategy development. Business sector, government, community, academy, and media are the stakeholders which play a role to develop the strategy. Business sector is the leader to develop co-working space, incubation scheme, and financial system. Communities have the role to establish the exhibition and training. Academicians have the function to make the education curriculum and developing the animation technology. Media is the channel distribution of animation products to promote them.

Suggested Citation

  • Eka Nurjati & Yan Rianto & Rika Wulandari & Ontin Fatmakartika, 2020. "Indonesian Animation Industry: Its Mapping and Strategy Development," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 4(8), pages 224-234, August.
    • Handle: RePEc:bcp:journl:v:4:y:2020:i:8:p:224-234
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    References listed on IDEAS

    as
    1. Dominik Papies & Michel Clement, 2008. "Adoption of New Movie Distribution Services on the Internet," Journal of Media Economics, Taylor & Francis Journals, vol. 21(3), pages 131-157.
    2. Hezlin Harris & Kamarulzaman Ab Aziz & Mariati Norhashim, 2012. "Success strategies of SMEs in the creative sector in Malaysia: a case study of Les Copaque," International Journal of Management Practice, Inderscience Enterprises Ltd, vol. 5(3), pages 287-299.
    3. Oz, Ozlem, 2002. "Assessing Porter's framework for national advantage: the case of Turkey," Journal of Business Research, Elsevier, vol. 55(6), pages 509-515, June.
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