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The Role of Perceived Ease of Use and Usefulness in Students' Adoption of Gamification Technologies: Evidence from Malaysia

Author

Listed:
  • Noor Saatila Mohd Isa

    (Faculty of Accountancy, University Teknologi MARA, Selangor Branch, Puncak Alam Campus, 42300 Puncak Alam, Selangor)

  • Norliana Omar

    (Faculty of Accountancy, Universiti Teknologi MARA, Perak Branch, Tapah Campus, 35400, Tapah Road, Perak)

  • Sunarti Halid

    (Faculty of Accountancy, Universiti Teknologi MARA, Perak Branch, Tapah Campus, 35400, Tapah Road, Perak)

  • Norhayati Sulaiman

    (Faculty of Accountancy, Universiti Teknologi MARA, Perak Branch, Tapah Campus, 35400, Tapah Road, Perak)

  • PM Dr. Rahayu Abdul Rahman

    (Faculty of Accountancy, Universiti Teknologi MARA, Perak Branch, Tapah Campus, 35400, Tapah Road, Perak)

Abstract

This study applies to the Technology Acceptance Model (TAM) to explore the factors shaping students' intentions to adopt gamification tools in educational settings. Specifically, it investigates how perceived ease of use and perceived usefulness influence the adoption intentions of 137 undergraduate accounting students from a public university in Malaysia. Using SmartPLS for analysis, the results reveal that perceived usefulness strongly impacts students' behavioral intention, while perceived ease of use does not show a significant effect. The research validates the TAM within the Malaysian context and offers valuable insights for both academic research and practical applications in the adoption of technology in higher education.

Suggested Citation

  • Noor Saatila Mohd Isa & Norliana Omar & Sunarti Halid & Norhayati Sulaiman & PM Dr. Rahayu Abdul Rahman, 2026. "The Role of Perceived Ease of Use and Usefulness in Students' Adoption of Gamification Technologies: Evidence from Malaysia," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 10(13), pages 254-261, January.
    • Handle: RePEc:bcp:journl:v:10:y:2026:i:13:p:254-261
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    References listed on IDEAS

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    1. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
    2. Changsok Yoo & Shinhye Kwon & Hyunsoo Na & Byenghee Chang, 2017. "Factors Affecting the Adoption of Gamified Smart Tourism Applications: An Integrative Approach," Sustainability, MDPI, vol. 9(12), pages 1-21, November.
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