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Theoretical Analysis Model of the Adoption of Reactive and Proactive EcoInnovation Strategies: the Influence of Contextual Factors Internal and External to Organizations

Author

Listed:
  • Marlete Beatriz Maçaneiro

    (Universidade Estadual do Centro-Oeste)

  • Sieglinde Kindl da Cunha

    (Universidade Positivo)

Abstract

This article aims to provide research propositions of the relationship between internal and external contextual factors and strategies for reactive and proactive eco-innovation, defining the theoretical analysis model from these propositions. Therefore, this study is characterized as a theoretical essay, adopting the methodological procedure of literature review, through an analysis of national and international articles on the subject of eco-innovation strategy. As a result, the external and internal factors that affect the adoption of eco-innovation strategies were defined and propositions were made for their relationship. With this theoretical approach and the establishment of the factors, it was possible to design the theoretical model to analyze the impact of contextual factors on the adoption of eco-innovation strategies.

Suggested Citation

  • Marlete Beatriz Maçaneiro & Sieglinde Kindl da Cunha, 2014. "Theoretical Analysis Model of the Adoption of Reactive and Proactive EcoInnovation Strategies: the Influence of Contextual Factors Internal and External to Organizations," Brazilian Business Review, Fucape Business School, vol. 11(5), pages 1-23, October.
    • Handle: RePEc:bbz:fcpbbr:v:11:y:2014:i:5:p:1-23
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    References listed on IDEAS

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    1. Kristel Buysse & Alain Verbeke, 2003. "Proactive environmental strategies: a stakeholder management perspective," Strategic Management Journal, Wiley Blackwell, vol. 24(5), pages 453-470, May.
    2. Rennings, Klaus, 2000. "Redefining innovation -- eco-innovation research and the contribution from ecological economics," Ecological Economics, Elsevier, vol. 32(2), pages 319-332, February.
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    Cited by:

    1. Dincbas, Tugba & Ergeneli, Azize & Yigitbasioglu, Hakan, 2021. "Clean technology adoption in the context of climate change: Application in the mineral products industry," Technology in Society, Elsevier, vol. 64(C).

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