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Etude De Marché Sur La Culture Des Organisations De L’Industrie Touristique

Author

Listed:
  • OLIMPIA STATE

    (L’Académie des Etudes Economiques de Bucarest, Faculté de Commerce, Département de Tourisme et Services, Roumanie)

  • GABRIELA TIGU

    (L’Académie des Etudes Economiques de Bucarest, Faculté de Commerce, Département de Tourisme et Services, Roumanie)

  • CLAUDIA - ELENA TUCLEA

    (L’Académie des Etudes Economiques de Bucarest, Faculté de Commerce, Département de Tourisme et Services, Roumanie)

Abstract

L’étude de la culture des organisations connaît une ampleur croissante qui va de pair avec le développement des sociétés transnationales. Dans les conditions de l’internationalisation et du mix culturel on rencontre de telles études dans le domaine du tourisme international et aussi dans celui de Roumanie. Apres une incursion dans quelques études de la culture organisationnelle dans le monde, nous allons présenter dans cet ouvrage quatre types d’études sur la culture organisationnelle dans le tourisme, les méthodes employées, les résultats obtenus et aussi leurs implications sur l’industrie du tourisme. Notre recherche apporte comme nouveauté la mise en relief des particularités culturelles qui aient de l’importance dans le tourisme et la possibilité de trouver des modalités pour valoriser les informations (qui résultent de la recherche) dans le but d’accroître la satisfaction des touristes et les performances des firmes de tourisme, en introduisant, aussi, dans la prise des décisions, l’importance des valeurs culturelles nationales et organisationnelles. Les conclusions montrent quelques directions d’action, tant de la part des autorités roumaines impliquées dans la bonne démarche de l’activité touristique, que de la part des hôteliers, préoccupés en permanence de la croissance de la performance des entreprises qu’ils conduisent selon de la croissance de la satisfaction des touristes.

Suggested Citation

  • Olimpia State & Gabriela Tigu & Claudia - Elena Tuclea, 2008. "Etude De Marché Sur La Culture Des Organisations De L’Industrie Touristique," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  • Handle: RePEc:bbn:journl:2008_1_3_state
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    File URL: http://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_1_2008.pdf
    File Function: Revised version, 2008
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    valeurs culturelles; culture organisationnelle; satisfaction des touristes; tourisme.;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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