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Primary Elements of the Publicized Organizational Culture of Higher Education Institutions in Bulgaria

Author

Listed:
  • Ilian Minkov
  • Denka Zlateva

Abstract

The visualization of the strategic priorities of the universities in the digital space is a key task of academic management in the conditions of a dynamic educational environment and globalization. Proclaiming the official organizational culture on the Internet is essential for improving the image of educational institutions. The purpose of this study is to explore and identify the main priorities when publishing online the organizational culture of higher education institutions, with an emphasis on its primary elements and to reveal their general features, specifics and purpose. It was established that the primary element of utmost importance for universities is the mission and that the least important is the organizational vision. It is concluded that universities should more actively proclaim vision and values in addition to the mission, in order to create a complete portfolio of key elements of the organizational culture and thus build the desired image.

Suggested Citation

  • Ilian Minkov & Denka Zlateva, 2023. "Primary Elements of the Publicized Organizational Culture of Higher Education Institutions in Bulgaria," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 7, pages 158-178.
    • Handle: RePEc:bas:econst:y:2023:i:7:p:158-178
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    References listed on IDEAS

    as
    1. Alla Kirova (Алла Кирова) & Irena Zareva (Ирена Зарева) & Matthew Matev (Матю Матев), 2017. "Bulgaria in the South-East European Higher Education and Research Area (България в образователното и изследователското пространство на Югоизточна Европа) - in Bulgarian," ERI-BAS Books, Bulgarian Academy of Sciences - Economic Research Institute, number 32:p:1-188.
    2. Alla Kirova, 2022. "Gender equality plan in research - new requirement of Horizon Europe framework programme," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 5, pages 571-594.
    3. Bramwell, Allison & Wolfe, David A., 2008. "Universities and regional economic development: The entrepreneurial University of Waterloo," Research Policy, Elsevier, vol. 37(8), pages 1175-1187, September.
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    More about this item

    JEL classification:

    • A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate
    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions

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