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Insurance Brands - In Terms Of Financial And Marketing Approach

Author

Listed:
  • Ligia Maria Nan

    (Technical Univerity of Cluj-Napoca)

  • Gabriela Mihaela Muresan

    (Babe Bolyai Univerity)

Abstract

This paper presents issues linked to the key elements of finance and management, used at the level of 31 insurance companies registered in Romania at the end of 2016. We analyse the importance of the effects of financial and marketing factors on insurance companies. Our results highlight the valence of communication of corporate social responsibility in terms of financial performance on Romanian insurance market. This study has multiple implications on understanding the role of transparency in the insurance companies. The insurer should use more the websites and the social media platforms, for example Facebook, Instagram and Twitter, for a better communication with the potential insured.

Suggested Citation

  • Ligia Maria Nan & Gabriela Mihaela Muresan, 2019. "Insurance Brands - In Terms Of Financial And Marketing Approach," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(21), pages 1-6.
    • Handle: RePEc:alu:journl:v:2:y:2019:i:21:p:6
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    File URL: http://oeconomica.uab.ro/upload/lucrari/2120192/06.pdf
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    References listed on IDEAS

    as
    1. ., 2017. "Corporate social responsibility," Chapters, in: Organizational Opportunity and Deviant Behavior, chapter 8, pages 135-158, Edward Elgar Publishing.
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    Cited by:

    1. Claudia Gabriela BAICU & Iuliana Petronela GÂRDAN & Daniel Adrian GÂRDAN & Daniel Constantin JIROVEANU, 2020. "Responsible Banking Practices During The Covid-19 Pandemic: Findings From Romania," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(22), pages 146-157.

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    More about this item

    Keywords

    brand; corporate social responsibility; insurance; profit; transparency;
    All these keywords.

    JEL classification:

    • G22 - Financial Economics - - Financial Institutions and Services - - - Insurance; Insurance Companies; Actuarial Studies
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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