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Innovation-Led Economic Development Through Marketing And Tax Incentives

Author

Listed:
  • Camelia Surugiu

    (University of Bucharest Faculty of Administration and Business)

  • Marius-Razvan Surugiu

    (Institute of National Economy Romanian Academy)

Abstract

Specialists and decision-makers recognize the power of innovation in inducing economic growth and development of regions and countries. The question is how to sustain an innovative environment, in order to generate creative ideas for the market. The authors debate two solutions, namely marketing and fiscal policy, but we have to underline that there are other instruments available to induce innovativeness. This paper submits to the attention, the innovation as being one of the main forces which supports economic development and economic recovery. Governments which sustain enterprises’ innovation of products and process will have many chances to transform economies into developed and prosperous ones. But innovation by itself does not bring always success, and that is why marketers, economists and innovators must cooperate for favourable outcomes to occur.

Suggested Citation

  • Camelia Surugiu & Marius-Razvan Surugiu, 2015. "Innovation-Led Economic Development Through Marketing And Tax Incentives," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(43), pages 106-115.
    • Handle: RePEc:aio:aucsse:v:1:y:2015:i:43:p:106-115
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    File URL: http://feaa.ucv.ro/AUCSSE/0043v1-009.pdf
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    References listed on IDEAS

    as
    1. Kuznets, Simon, 1973. "Modern Economic Growth: Findings and Reflections," American Economic Review, American Economic Association, vol. 63(3), pages 247-258, June.
    2. European Commission, 2014. "Taxation trends in the European Union: 2014 edition," Taxation trends 2014, Directorate General Taxation and Customs Union, European Commission.
    3. European Commission, 2011. "Taxation trends in the European Union: 2011 edition," Taxation trends 2011, Directorate General Taxation and Customs Union, European Commission.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    economic development; economic growth; innovation; tax incentives;
    All these keywords.

    JEL classification:

    • O10 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - General
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

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