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Emerging Practices in Facebook at National Parks

Author

Listed:
  • Josué Gutiérrez-Barroso
  • Alberto Javier Báez-García
  • Francisco Flores-Muñoz

Abstract

The main purpose of this paper is to contribute to analyze recent data about the behavior of national park administrations on Facebook. As public organizations, they endeavor to proactively communicate information to citizens, promoting transparency and accountability. It is important to study the case of national parks because of their relevant role in preserving natural and cultural heritage and promoting a very rich scenario of policy-making and responsible local and global citizenship. Some insights have arisen for political management of these institutions. According to the analysis of the results, it is shown that there exists a significant presence of these entities in Facebook, even if this type of communication is perhaps in its infancy. The results suggest that a potential factor (country in which each park is located and the corresponding administration style) exists, in order to explain significant differences between parks. JEL Codes - D8; R5; Z1; Z3

Suggested Citation

  • Josué Gutiérrez-Barroso & Alberto Javier Báez-García & Francisco Flores-Muñoz, 2019. "Emerging Practices in Facebook at National Parks," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 66(4), pages 573-595, December.
    • Handle: RePEc:aic:saebjn:v:66:y:2019:i:4:p:573-595:n:165
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    References listed on IDEAS

    as
    1. Park, Ji Hoon & Lee, Cheolhan & Yoo, Changsok & Nam, Yoonjae, 2016. "An analysis of the utilization of Facebook by local Korean governments for tourism development and the network of smart tourism ecosystem," International Journal of Information Management, Elsevier, vol. 36(6), pages 1320-1327.
    2. Stefanie Ringelhan & Jutta Wollersheim & Isabell M Welpe, 2015. "I Like, I Cite? Do Facebook Likes Predict the Impact of Scientific Work?," PLOS ONE, Public Library of Science, vol. 10(8), pages 1-21, August.
    3. Mariani, Marcello M. & Di Felice, Marco & Mura, Matteo, 2016. "Facebook as a destination marketing tool: Evidence from Italian regional Destination Management Organizations," Tourism Management, Elsevier, vol. 54(C), pages 321-343.
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    More about this item

    Keywords

    national parks; online transparency; institutional dialogue; corporate Facebook; social media;
    All these keywords.

    JEL classification:

    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty
    • R5 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis
    • Z1 - Other Special Topics - - Cultural Economics
    • Z3 - Other Special Topics - - Tourism Economics

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