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Consumers’ Response to the 2006 Foodborne Illness Outbreak Linked to Spinach

Author

Listed:
  • Arnade, Carlos Anthony
  • Calvin, Linda
  • Kuchler, Fred

Abstract

Consumers responded to the Food and Drug Administration’s September 2006 warnings to avoid eating spinach because of possible contamination with E. coli O157:H7. While spinach expenditures fell, consumers turned to other leafy greens as substitutes. The longer term drop in retail expenditures on fresh spinach products was almost matched by gains in expenditures on other leafy greens.

Suggested Citation

  • Arnade, Carlos Anthony & Calvin, Linda & Kuchler, Fred, 2010. "Consumers’ Response to the 2006 Foodborne Illness Outbreak Linked to Spinach," Amber Waves:The Economics of Food, Farming, Natural Resources, and Rural America, United States Department of Agriculture, Economic Research Service, pages 1-7.
  • Handle: RePEc:ags:uersaw:122144
    DOI: 10.22004/ag.econ.122144
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    Cited by:

    1. Wang, L., 2018. "Willingness to Pay for Certified Fresh Fruits in China: A Double-Hurdle Approach," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277413, International Association of Agricultural Economists.
    2. Samantha L. Durborow & Chanjin Chung & Seon‐woong Kim, 2017. "Implications of the 2006 E. coli outbreak on spatial price transmission in the U.S. fresh spinach market," Agribusiness, John Wiley & Sons, Ltd., vol. 33(4), pages 475-492, September.

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