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Altruistyczne Zachowania Konsumentów W Kontekście Prośrodowiskowych Wartości Żywności Ekologicznej

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  • GRZYBOWSKA-BRZEZIŃSKA, MARIOLA
  • GRZYWIŃSKA-RĄPCA, MAŁGORZATA

Abstract

Organic food enjoys considerable popularity among consumers, with its selection primarily driven by health considerations and awareness of its environmental impact. The main objective of this study was to identify consumer activities related to organic food that contribute to reducing the exploitation of environmental resources and to assess consumer awareness of the pro-environmental attributes of such food. Additionally, the study examined the significance of these attributes as key motives for the market behavior of the surveyed consumers. The research was conducted in 2022 and included households from various regions of Poland. The study utilized an interview method with a structured questionnaire, analyzing a total of 1,020 interviews with organic food consumers. The results indicate that environmental awareness among the public is increasing, leading to concrete actions aimed at environmental protection. Health remains the primary motivator for choosing organic food. However, highlighting the ethical and environmental benefits of organic food consumption is crucial for further enhancing public environmental awareness. Although consumers recognize the health benefits of organic food, they are less aware of its role in soil conservation, reduced fertilizer use, and pollution reduction. Therefore, these aspects should be emphasized in campaigns promoting organic products, for example, through certification initiatives or improved product labeling.

Suggested Citation

  • Grzybowska-Brzezińska, Mariola & Grzywińska-Rąpca, Małgorzata, 2025. "Altruistyczne Zachowania Konsumentów W Kontekście Prośrodowiskowych Wartości Żywności Ekologicznej," Roczniki (Annals), Polish Association of Agricultural Economists and Agribusiness - Stowarzyszenie Ekonomistow Rolnictwa e Agrobiznesu (SERiA), vol. 2025(1).
    • Handle: RePEc:ags:paaero:359292
    DOI: 10.22004/ag.econ.359292
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    References listed on IDEAS

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    1. Bogdan Wierzbiński & Tomasz Surmacz & Wiesława Kuźniar & Lucyna Witek, 2021. "The Role of the Ecological Awareness and the Influence on Food Preferences in Shaping Pro-Ecological Behavior of Young Consumers," Agriculture, MDPI, vol. 11(4), pages 1-14, April.
    2. Nagarajan Shanmugavel & Rema Rajendran, 2022. "Adoption of Rainwater Harvesting: a Dual-factor Approach by Integrating Theory of Planned Behaviour and Norm Activation Model," Water Resources Management: An International Journal, Published for the European Water Resources Association (EWRA), Springer;European Water Resources Association (EWRA), vol. 36(8), pages 2827-2845, June.
    3. Kirubaharan Boobalan & Nishad Nawaz & Harindranath R. M. & Vijayakumar Gajenderan, 2021. "Influence of Altruistic Motives on Organic Food Purchase: Theory of Planned Behavior," Sustainability, MDPI, vol. 13(11), pages 1-14, May.
    4. Kułyk, Piotr & Dubicki, Piotr, 2019. "Uwarunkowania zachowań konsumentów na rynku żywności ekologicznej," Problems of World Agriculture / Problemy Rolnictwa Światowego, Warsaw University of Life Sciences, vol. 19(34, Part ), March.
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